When should you use direct mail advertising?
What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.
Top Direct Mail Trends for 2023
Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here's a look at the top direct mail trends that we think will drive direct mail success in 2023 and beyond.
Direct Mail Meets Consumer Coupon Demand
Direct Mail has always used coupons effectively to drive action. But in the current market, it's more critical than ever to get them in hands of deal-hungry consumers who are demanding better deals, special savings offers, and incentives.
Direct Mail Response Rate Report 2021
The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Once again proving direct mail is the most effective marketing solution.
Top 7 Direct Mail Trends for 2022
Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch. We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.
Direct Mail Results Have Been Insane
Direct Mail Results Have Been “Insane”! Business Recovery From Coronavirus Has Begun! Are Post-Covid Business Re-Openings Successful? There’s simply nothing better than asking a client about the results of their