Email vs Direct Mail It’s all about the numbers
Low Cost Email Marketing Does Not Equal Higher Returns
What are the advantages of using direct mail advertising?
What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.
When should you use direct mail advertising?
What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.
The EDDM Myth
The EDDM Myth Many businesses have come to believe that EDDM®, or Every Door Direct Mail®, is the least expensive form of direct mail. This simply isn’t the case but
10 Strategies for Successful Holiday Direct Mail Marketing
10 strategies for successful holiday direct mail marketing. Learn how to capitalize on the busiest shopping time of year by increasing your marketing efforts this holiday season. The earlier you get your message out to consumers the better your chances are of attracting new consumers and loyal customers to your busin
Why Penetration Reports Are Important To Success
A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively.