Spectrum Mail Plus Digital Advertising

Nonprofit Omni-Channel Digital Marketing

OMNICHANNEL MARKETING SOLUTIONS

Seamlessly track and enhance your direct mail marketing results with integrated online advertising to maximize campaign impact!

Direct mail works! And we can prove it! Monitor your campaign results in real time from our cloud-based marketing dashboard.

Increase Campaign Response by 23-46%

Identify prospects with the highest levels of interest - and mail to them!

8 integrated digital technologies designed to engage and convert your best targeted prospects

Finally complete direct mail campaign attribution!

Increase your average marketing campaign RESULTS by 23-46%!

Track and analyze across multiple online channels including Google Ads & social media

Direct Mail Plus Digital

Grow revenue with the combined power of high-response direct mail and online advertising!
Combine your direct mail marketing with 8 integrated digital technologies to maximize your campaign's impact!

Match your list to social media profiles and target the mail recipients on their Facebook and Instagram before, during, and after the mailing is delivered.

Know exactly when your mail is projected and confirmed delivered to mailboxes through our live interactive dashboard.

Eligible recipients receive a digital preview of their mail from the USPS via email. We add a full color ride-along ad to that digital preview with a link allowing people to respond to your mailed offer with a click.

With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.

Approximately 96% of unique visitors will leave your website without taking action. We will re-engage those interested visitors by displaying your message to them on the Google Display Network after they leave your website.

If a unique website visitor has an active social media account then we will re-engage with them on their social media after they leave the website.

Identify anonymous website visitors and what actions they took on your site! See how many visitors match back to the mailing list, which proves your direct mail is working! For a small cost you can purchase the anonymous visitor list and identify those who are most likely to buy! You can even send a follow-up direct mail piece highlighting what they were most interested in.

Enhance direct mail’s effectiveness by bridging the gap between the print and digital world with trackable QR codes. Using QR codes and digital integration increases the likelihood that prospects will engage with the content and take the desired action. QR code scans report on the effectiveness of marketing efforts and which campaigns are driving the highest response.

Gather valuable data about marketing respondents such as their location, demographics, and behavior to better understand the audience to tailor future marketing efforts and sales follow up.

Total number of scans to your destination URL are tracked with Static QR codes while Personalized QR codes track WHO made each scan and when.

The Full Power of Digital Integration

Our 8 technology suite just got a whole lot sweeter! Spectrum MailPlus has added 4 technologies including YouTube Video Ads, Gmail Discovery Ads and Geotargeting to ensure maximum exposure to your target area.

Capture attention and cut through the clutter with dynamic video in-stream ads! Serve video ads before users play their favorite YouTube videos to engage your audience.

Use the power of discovery to serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tabs in Gmail. Based on interests, online activity, device information, and history, target users primed to take action on your client’s messaging.

Help your clients reach qualified prospects in select locations, ensuring that their advertising reaches people who are most likely to take immediate action on the marketing message!

Broaden your client’s advertising reach while still targeting qualified prospects by showing social media advertising in a user’s Facebook and Instagram feeds based on their location.

Choose your Spectrum Mail Plus program

Finally, complete omnichannel attribution of your direct mail marketing campaigns!

Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard.

Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!

Spectrum Mail Plus Digital Advertising

OMNICHANNEL MARKETING SOLUTIONS