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DIRECT MAIL PLUS DIGITAL

Spectrum MailPlus Direct Mail to Digital Logo

Increase Campaign Response by 23-46%

Seamlessly Track and Enhance Your Direct Mail Results with Integrated Digital Technologies

The Results Are In.

Identify prospects with the highest levels of interest - and mail to them!
7 integrated digital technologies designed to engage and convert your best targeted prospects
Finally complete direct mail campaign attribution!
Increase your average marketing campaign RESULTS by 23-46%!
Track and analyze across multiple online channels including Google Ads & social media
Non-Profit Spectrum MailPlus campaign and ads

Spectrum Mail Plus

Seamlessly combine your direct mail marketing with integrated digital advertising to maximize campaign impact!

Monitor results in real time from our cloud-based digital marketing platform.

Standard Spectrum Mail Plus Features

Spectrum Mail Plus Social Match Icon

SOCIALMATCH

Spectrum Mail Plus Mail Tracking Icon

MAIL TRACKING

Spectrum Mail Plus USPS Informed Delivery Icon

USPS INFORMED DELIVERY

Spectrum Mail Plus Call & Text Message Tracking Icon

CALL & TEXT TRACKING

Spectrum Mail Plus Online Follow-up Icon

ONLINE FOLLOW-UP ADS

Spectrum Mail Plus Social Media Follow-up Ads Icon

SOCIAL MEDIA FOLLOW-UP ADS

Spectrum Mail Plus Mail Tracking Icon

LEADMATCH

Spectrum MailPlus Direct Mail to Digital Logo

Services Comparison

Choose your Spectrum Mail Plus program

Spectrum Mail Plus

LITE

Enhance and track your direct mail engagement by adding digital components.

Choose one or more of the following features:

Mail Tracking
USPS Informed Delivery Email
Call / Text Response Tracking
LeadMatch

Spectrum Mail Plus

STANDARD

7 Technologies integrated specifically with your direct mail to seamlessly track the effectiveness and enhance the response by an average of 23-46%.

Includes all the following features:

Social Match
Mail Tracking
USPS Informed Delivery Email
Call / Text Response Tracking
Social Media Follow-up Ads
Google Follow-up Ads
LeadMatch

Spectrum Mail Plus

ADVANTAGE

Our 7 technology suite just got a whole lot sweeter! Spectrum Mail Plus has added 4 technologies including YouTube, Discovery Ads and Geo-targeting to ensure maximum impact to your target area.

Includes all the following features:

Social Match
Mail Tracking
USPS Informed Delivery Email
Call / Text Response Tracking
Social Media Follow-up Ads
Google Follow-up Ads
LeadMatch
YouTube Ads
Discovery Ads
Google Geotargeting
Social Media Geotargeting

Finally, complete attribution of your direct mail marketing campaigns!

Live Reporting Dashboard

Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard.

Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!
Spectrum MailPlus Direct Mail to Digital Logo

Standard

Direct Mail Plus Digital

Combine your direct mail marketing with 7 integrated digital technologies to maximize your campaign's impact!

Spectrum Mail Plus Social Match Icon

SocialMatch

Match your list to social media profiles and target the mail recipients on their Facebook and Instagram before, during, and after the mailing is delivered.
Spectrum Mail Plus Mail Tracking Icon

Mail Tracking

Know exactly when your mail is projected and confirmed delivered to mailboxes through our live interactive dashboard.
Spectrum Mail Plus USPS Informed Delivery Icon

USPS Informed Delivery®

Eligible recipients receive a digital preview of their mail from the USPS via email. We add a full color ride-along ad to that digital preview with a link allowing people to respond to your mailed offer with a click.
Spectrum Mail Plus Call & Text Message Tracking Icon

Call & Text Tracking

With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.
Spectrum Mail Plus Online Follow-up Icon

Online Follow-Up

Approximately 96% of unique visitors will leave your website without taking action. We will re-engage those interested visitors by displaying your message to them on the Google Display Network after they leave your website.
Spectrum Mail Plus Social Media Follow-up Ads Icon

Social Media Follow-Up

If a unique website visitor has an active social media account then we will re-engage with them on their social media after they leave the website.
Spectrum Mail Plus Mail Tracking Icon

LeadMatch

Identify anonymous website visitors and what actions they took on your site! See how many visitors match back to the mailing list, which proves your direct mail is working! For a small cost you can purchase the anonymous visitor list and identify those who are most likely to buy! You can even send a follow-up direct mail piece highlighting what they were most interested in.

Call Today for Pricing 855-956-5165

Advantage

The Full Power of Digital Integration

Our 7 technology suite just got a whole lot sweeter! Spectrum MailPlus has added 4 technologies including YouTube Video Ads, Gmail Discovery Ads and Geotargeting to ensure maximum exposure to your target area.

Spectrum MailPlus Advantage YouTube Ads

YouTube Ads

Capture attention and cut through the clutter with dynamic video in-stream ads! Serve video ads before users play their favorite YouTube videos to engage your audience.
Spectrum MailPlus Advantage Discovery Ads Icon

Discovery Ads

Use the power of discovery to serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tabs in Gmail. Based on interests, online activity, device information, and history, target users primed to take action on your client’s messaging.
Spectrum MailPlus Advantage Google Geotargeting Ads Icon

Google Geotargeting

Help your clients reach qualified prospects in select locations, ensuring that their advertising reaches people who are most likely to take immediate action on the marketing message!
Spectrum MailPlus Advantage Social Geotargeting Ads Icon

Social Media Geotargeting

Broaden your client’s advertising reach while still targeting qualified prospects by showing social media advertising in a user’s Facebook and Instagram feeds based on their location.

Call Today for Pricing 855-956-5165

NO LEAD LEFT BEHIND

Increase Your Direct Mail Campaign Results by 23-46%

Don’t run your next direct mail campaign without learning more about what Spectrum Mail Plus can do for your marketing RESULTS.

Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your campaign performance, conversions, tracking and attribution with Spectrum MailPlus.

SMC Spectrum MailPlus Lead Form

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.