In Direct Mail Strategy

Direct Mail with Informed Delivery® by USPS®

Informed delivery email on phone and mailbox

What is Informed Delivery® Email Service?

See what’s coming in the mail

Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.

Engage users simultaneously through print and digital 

USPS Informed Delivery App

How Does Informed Delivery® Work for Consumers?

  • 1. Consumer signs up for Informed Delivery® on
  • 2. Mail is scanned at the USPS sectional facility producing an image during processing.
  • 3. Images are matched to delivery points and mailer interactive campaigns are applied.
  • 4. User receives mailpiece images via Informed Delivery® daily email.
  • 5. User receives physical mailpieces in their mailbox.
Informed Delivery Direct Mail to Email
usps informed delivery email content example

What Value Do Informed Delivery® Campaigns Add?

Informed Delivery® can help businesses increase the reach of their marketing campaign through a synchronized physical and digital touchpoint. 

  • Great Open Rates – 68% of subscribers open their daily Informed Delivery® email
  • Know exactly how many people are checking their mail digitally
  • Increase Interaction – And impressions by adding a digital ride along advertising image to your grey scale mail piece scan
  • Increase Website Traffic – The ride along advertisement provides a link to your campaign page before the mailer hits homes.
  • More Bang for Your Buck! – Potentially increase ROI with additional impressions and clicks lead to sales!
  • Increase Brand Recognition – Each view adds to your overall brand recollection.
  • Encourage Faster Consumer Responses – Ads with offers, interactive content, and a clear call-to-action related to mail piece.
  • Additional Campaign Performance & Data Insights – Further optimize your marketing spend.
Informed Delivery Icon

Informed Delivery® Subscriber Statistics

Over 29 Million Subscribers and Counting

Signups Increasing by 300,000 to 500,000 each month

86% of people open their alerts/emails daily

Informed Delivery Has an Average Click Through Rate of 7-8%

USPS united states postal service logo logo

Got a New Mover Direct Mail Campaign?

Add Informed Delivery® to Any Direct Mail Campaign for Only $99!

Spectrum is here to help

Need marketing help during the coronavirus pandemic? Spectrum Marketing Companies can help! Our expert marketing strategists are standing by to help you through this health and economic crisis. We have the marketing solutions, tools and guidance that you need in order to make it through these challenging times.

People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well.  Contact us and we’ll help you determine the ideal marketing solution for your business

Recommended Posts
Millennials Love to Get Mail Now More Than Ever1 year celebration Spectrum Mail Plus