Direct Marketing Archives

Top Direct Mail Trends for 2023

April 5, 2023

Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here's a look at the top direct mail trends that we think will drive direct mail success in 2023 and beyond.

Why Penetration Reports Are Important To Success

March 1, 2022

A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively.

The Only 3 Ways to Grow Your Business

February 22, 2022

With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.

Spring Marketing Strategies That Work

January 31, 2022

Believe it or not, Spring is right around the corner! And with it comes a host of exciting Spring marketing strategies that your business can capitalize on. Here's some fun ideas and tips we've compiled to help you plan.

Print Advertising Drives Local Shopping

January 5, 2022

Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch. We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.