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Direct Mail Statistics

direct mail marketing trends 2025

Top Direct Mail Trends for 2023

April 5, 2023
Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here's a look at the top direct mail trends that we think will drive direct mail success in 2023 and beyond.
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direct mail meets consumer coupon demand

Direct Mail Meets Consumer Coupon Demand

June 22, 2022
Direct Mail has always used coupons effectively to drive action. But in the current market, it's more critical than ever to get them in hands of deal-hungry consumers who are demanding better deals, special savings offers, and incentives.
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direct mail response rate report

Direct Mail Response Rate Report 2021

June 14, 2022
The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Once again proving direct mail is the most effective marketing solution.
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Measuring direct mail marketing roi

Measuring Direct Mail ROI

May 24, 2022
Measuring the return on investment (ROI) for direct mail marketing helps you to evaluate the success of the campaign.
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Insane Marketing Results

Direct Mail Results Have Been Insane

July 28, 2020
Direct Mail Results Have Been “Insane”! Business Recovery From Coronavirus Has Begun! Are Post-Covid Business Re-Openings Successful? There’s simply nothing better than asking a client about the results of their
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Direct Mail versus Email

Why Marketing to Your Existing Customer is Priority Number 1

January 2, 2020
Why Marketing to Your Existing Customers is Priority Number 1 1.6 Trillion a Year is Lost by Businesses When Customers Switch For any business that’s progressed beyond its initial start-up
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