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direct mail segmentation

Direct Mail Segmentation for Marketing Success

June 18, 2025
Home Direct Mail Segmentation for Marketing Success Unlocking ROI: How to Use Segmentation to Supercharge Your Direct Mail Campaigns At Spectrum Marketing Companies, we know that successful direct mail campaigns
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Maximizing Holiday Campaign Impact: The Significance of Timing in Direct Mail - Blog Post

Maximizing Holiday Campaign Impact: The Significance of Timing in Direct Mail

August 8, 2024
As the holiday season approaches, we want to share some insights on the signifcance of timing in direct mail campaigns during this critical period and how Spectrum can help you achieve success with your marketing outreach.
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tracking direct mail marketing campaign performance with Spectrum Mail Plus online dashboard with direct mail example in hand

How to track your direct mail campaign

May 7, 2024
DIRECT MARKETING CAMPAIGNS How to track your direct mail campaign Measuring the Impact of Direct Mail Marketing Understanding how your marketing is performing has become even more crucial with the
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advantages of direct mail advertising

What are the advantages of using direct mail advertising?

March 18, 2024
What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.
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Tan promotion - direct mail

When should you use direct mail advertising?

May 26, 2023
What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.
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EDDM Vs Smart Saturation

The EDDM Myth

May 24, 2023
The EDDM Myth Many businesses have come to believe that EDDM®, or Every Door Direct Mail®, is the least expensive form of direct mail. This simply isn’t the case but
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Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.