8 Of The Best Direct Mail Examples To Inspire Your Next Advertising Campaign
Fed up with the changing algorithm of search engines like Google making it more difficult to advertise online? Not reaching your target audience on social media platforms like Facebook and Instagram? Finding it hard to keep up with the ever changing digital marketing landscape? Wish there was an effective way to reach your target audience and convert prospects into customers like crazy?
Well, there is. And, it’s actually been around for a long time – direct mail marketing. Need some inspiration for your next direct mail advertising campaign? Check out the different benefits of these great direct mail examples for creating winning mail campaigns.
Direct Mail Marketing Response
Direct Mail has the highest response rates – higher than email, paid search, online display and social media combined. Direct mail marketing has been around for a long time and it’s still an effective method of reaching your customers and prospects – now more than ever!
Now you can even track the success of your direct mail campaign with omni-channel marketing solutions.
What Makes Direct Mail So Effective?
The effectiveness of direct mail is directly related to three key aspects of any campaign: the offer, a targeted list and the creative design. We typically apply a 40/40/20 strategy to these key aspects whereby 40% of the effectiveness of a campaign is dependent on the offer, 40% for the list and 20% for the creative. Using this 40/40/20 strategy, we are able to achieve superior results by sending relevant, well designed offers to the right prospects on your list.
When an attractive offer and an eye-catching design are combined, an effective direct marketing piece is created.
Let’s take a closer look at some of the best types of direct mail examples to inspire your next direct mail campaign:
Oversized Postcards And Mail Pieces
It’s been said that bigger is better – and in this instance, it’s true! Oversized direct mail pieces, like the Monster Mailer, often get more attention merely because of their size. The bigger pieces stand out in the mailbox amongst the sea of post cards and letter mail that is delivered. Additionally, with more real estate on the direct mail piece, there’s more room for creative design, bigger offers and multiple places for coupons.
At 8.5″ x 14″, the Monster Mailer really stands out in your mailbox. And, as you can see, it affords lots of room to feature products, offers and other information. For your next direct mail campaign, consider going with an over-sized Monster Mailer for better results!
KEY BENEFITS
- Makes a great impression!
- Oversized – 8.5″ x 14″
- Lots of room for offers, products and other information
- Affordable and effective
KEY BENEFITS
- Bright attention getting colors
- Bold impossible-to-ignore text
- Short but clear message
Bright Colors, Bold Text
It’s been proven that consumers respond better to bright colors on direct marketing of all kinds and certainly direct mail is no exception. Correct use of color can make the difference between connecting your text and design or having a disjointed message that feels unrelated to the piece. Not sure what colors to use for your piece? Check out this post on the importance of color to your brand. Using specific colors that work with your branding guidelines can reinforce your overall brand aesthetic.
Your text should be as bold as your color. Use an active voice instead of a passive one. Use attention grabbing words and language. Lastly, make sure your message is short but clear.
When combined with the correct color scheme, bold text can really help accentuate your offer, making it stand out amongst similar mailers and post cards.
KEY BENEFITS
- Bright attention getting colors
- Bold impossible-to-ignore text
- Short but clear message
Personalization
We all know the feeling of getting something in the mail that is customized with our name – we feel as though the advertiser is speaking directly to us, with an offer customized specifically for us. Personalization with direct mail is another great way to effectively reach the recipients on your targeted list and get them to take action based on the connection that is created by your personalized mailer.
If your business tracks buying behavior, such as an online retailer or quick serve food restaurant, you can include coupons for items that they’ve purchased in the past knowing that they’ll likely buy them in the future.
PERSONALIZE BY:
- Name
- Past purchasing habits
- Demographics (age, family size, salary, etc.)
Unique Piece/Design
Unique Piece/Design
Regardless of what the creative looks like on your direct mail piece or how good your offer may be, the more unique the piece, the more likely it’s going to stand out. Die-cut pieces with unique folds can really make your mail piece stand out amongst the multitude of post cards and mailers in your mailbox.
KEY BENEFITS
- Stands out in the mailbox
- Is more memorable
- Less likely to be ignored
Multiple Coupons With Variety Of Offers
The most successful and effective direct mail advertising pieces often don’t have just one single offer on them. Many mailers have several offers or coupons that feature a variety of offers, from percentages off a particular product to a specific dollar amount off an entire purchase. By providing multiple coupons, you increase the likelihood of one of your customers or prospects making a purchase.
Additionally, having multiple coupons or offers on a direct mail piece helps ensure its “shelf life” – the more coupons you have, the longer the piece can potentially stick around and get used.
KEY BENEFITS
- Multiple opportunities for consumer purchases
- Increases the “shelf life” of the piece
- Less likely to be ignored
Not convinced? Look at these 6 Reasons your direct marketing campaign should include coupons. Read article >
Gift Card Mailers
Gift Card Mailers
Regardless of what the creative looks like on your direct mail piece or how good your offer may be, the more unique the piece, the more likely it’s going to stand out. Die-cut pieces with unique folds can really make your mail piece stand out amongst the multitude of post cards and mailers in your mailbox.
KEY BENEFITS
- Recipient gets “free money” to spend at your store
- Consumers usually spend more than value of a gift card
- High likelihood of consumer redemption
Large Menu Mailers
Take-out menus and promotional restaurant menu mailers are some of the most effective direct mail marketing pieces available. Our award-winning design department can create a unique menu mailer with promotional offers, contact information, and everything your restaurant needs to be successful in their local area.
KEY BENEFITS
- Additional room to push specials
- Add enticing imagery
- Ability to add coupons
Extended Gate Fold Mailer
Extended Gate Fold Mailer
When your message demands a unique delivery, our gate fold formats will capture the interest of any prospect with sizes beyond 2 feet! Perfect for real estate, art galleries, photographers, auto dealers – anyone that needs space and impact!
KEY BENEFITS
- High likelihood of consumer redemption
- Included gift cards can be kept in a wallet/purse as a constant reminder
- Extra “showcase” space for furniture pieces
Seamlessly Track And Enhance Your Direct Mail Results With Integrated Digital Technologies
Increase The Response Of Your Next Direct Mail Campaign By 23-46%
Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus seamlessly combines your direct mailer with seven digital technologies to maximize your campaign’s impact. Increase your ROI by reaching your target audience on multiple channels simultaneously.
Ready to start your campaign?
We hope you found these direct mail examples to be inspiring to your next campaign.
Adding any of these features to your direct mail piece will help ensure its success.
Contact us today to develop a winning direct mail campaign today!
