8 of the Best Direct Mail Examples to Inspire Your Next Campaign

Best Direct Mail Examples - Mailers in Mailbox

Fed up with the changing algorithm of search engines like Google making it more difficult to advertise online? Not reaching your target audience on social media platforms like Facebook and Instagram? Finding it hard to keep up with the ever changing digital marketing landscape? Wish there was an effective way to reach your target audience and convert prospects into customers like crazy? Well, there is. And, it’s actually been around for a long time.

Direct Mail Marketing

Direct Mail has the highest response rates – higher than email, paid search, online display and social media combined. Direct mail marketing has been around for a long time and it’s still an effective method of reaching your customers and prospects.

What Makes Direct Mail So Effective?

The effectiveness of direct mail is directly related to three key aspects of any campaign: the offer, a targeted list and the creative design. We typically apply a 40/40/20 strategy to these key aspects whereby 40% of the effectiveness of a campaign is dependent on the offer, 40% for the list and 20% for the creative. Using this 40/40/20 strategy, we are able to achieve superior results by sending relevant, well designed offers to the right prospects on your list.

When an attractive offer and an eye-catching design are combined, an effective direct marketing piece is created.

Let’s take a closer look at some of the best types of direct mail examples to inspire your next direct mail campaign:

Oversized Mail Pieces

Sonic Monster Mailer

It’s been said that bigger is better – and in this instance, it’s true! Oversized direct mail pieces, like the Monster Mailer, often get more attention merely because of their size. The bigger pieces stand out in the mailbox amongst the sea of post cards and letter mail that is delivered. Additionally, with more real estate on the direct mail piece, there’s more room for creative design, bigger offers and multiple places for coupons.

At 8.5″ x 14″, the Monster Mailer really stands out in your mailbox. And, as you can see, it affords lots of room to feature products, offers and other information. For your next direct mail campaign, consider going with an over-sized Monster Mailer for better results!

KEY BENEFITS

  • Oversized – 8.5″ x 14″
  • Lots of room for offers, products and other information
  • Affordable and effective

Bright Colors, Bold Text

Atomic Wings Postcard Direct Mailer

It’s been proven that consumers respond better to bright colors on direct marketing of all kinds and certainly direct mail is no exception. Correct use of color can make the difference between connecting your text and design or having a disjointed message that feels unrelated to the piece. Not sure what colors to use for your piece? Check out this post on the importance of color to your brand.

Your text should be as bold as your color. Use an active voice instead of a passive one. Use attention grabbing words and language. Lastly, make sure your message is short but clear.

When combined with the correct color scheme, bold text can really help accentuate your offer, making it stand out amongst similar mailers and post cards.

KEY BENEFITS

  • Bright attention getting colors
  • Bold impossible-to-ignore text
  • Short but clear message

Bright Colors, Bold Text

It’s been proven that consumers respond better to bright colors on direct marketing of all kinds and certainly direct mail is no exception. Correct use of color can make the difference between connecting your text and design or having a disjointed message that feels unrelated to the piece. Not sure what colors to use for your piece? Check out this post on the importance of color to your brand.

Your text should be as bold as your color. Use an active voice instead of a passive one. Use attention grabbing words and language. Lastly, make sure your message is short but clear.

When combined with the correct color scheme, bold text can really help accentuate your offer, making it stand out amongst similar mailers and post cards.

Personalization

Medicus Personalized Letter Mailer

We all know the feeling of getting something in the mail that is customized with our name – we feel as though the advertiser is speaking directly to us, with an offer customized specifically for us. Personalization is another great way to effectively reach the recipients on your targeted list and get them to take action based on the connection that is created by your personalized mailer.

If your business tracks buying behavior, such as an online retailer or quick serve food restaurant, you can include coupons for items that they’ve purchased in the past knowing that they’ll likely buy them in the future.

PERSONALIZE BY:

  • Name
  • Past purchasing habits
  • Demographics (age, family size, salary, etc.)
Medicus Personalized Letter Mailer

Unique Piece/Design

Home Sweet Home Die Cut Gatefold Direct Mail

Unique Piece/Design

Regardless of what the creative looks like on your direct mail piece or how good your offer may be, the more unique the piece, the more likely it’s going to stand out. Die-cut pieces with unique folds can really make your mail piece stand out amongst the multitude of post cards and mailers in your mailbox.

KEY BENEFITS

  • Stands out in the mailbox
  • Is more memorable
  • Less likely to be ignored

Multiple Coupons with Variety of Offers

Quick Serve Restaurant Direct Marketing - Lots of Coupons

The most successful and effective direct mail pieces often don’t have just one single offer on them. Many mailers have several offers or coupons that feature a variety of offers, from percentages off a particular product to a specific dollar amount off an entire purchase. By providing multiple coupons, you increase the likelihood of one of your customers or prospects making a purchase.

Additionally, having multiple coupons or offers on a direct mail piece helps ensure its “shelf life” – the more coupons you have, the longer the piece can potentially stick around and get used.

KEY BENEFITS

  • Multiple opportunities for consumer purchases
  • Increases the “shelf life” of the piece
  • Less likely to be ignored
Quick Serve Restaurant Direct Marketing - Lots of Coupons
Furniture Direct Mail

Gift Card Mailers

Spring VIP Sale Gift Card Program Direct Mail

Another unique way to stand out amongst the direct mailers in your mailbox is to upgrade your offer to something tangible like a gift card. Consumers are more likely to take advantage of an offer if they have something tangible like a gift card in-hand versus using an offer printed on a mailer. Why? Essentially, gift cards are like free money and often, a consumer will spend more than the value of the gift card, which is ultimately what you want.

KEY BENEFITS

  • Recipient gets “free money” to spend at your store
  • Consumers usually spend more than value of a gift card
  • High likelihood of consumer redemption

We hope you found these direct mail examples to be inspiring to your next campaign.  Adding any of these features to your direct mail piece will help ensure its success. Need help with developing a direct mail campaign?  Contact us to develop a winning direct mail program today! Contact Us >

Recommended Posts
Holiday Direct Mail Marketing Campaign TipsGet On the Same Page Featured Image