Data-driven Direct Mail Advertising Solutions
We design and execute creative direct mail advertising and promotional campaigns that deliver superior marketing RESULTS with a quantifiable ROI.
Data-driven Direct Mail Advertising Solutions
We design and execute creative direct mail advertising and promotional campaigns that deliver superior marketing RESULTS with a quantifiable ROI.
Data-driven Direct Mail Advertising Solutions
We design and execute creative direct mail advertising and promotional campaigns that deliver superior marketing RESULTS with a quantifiable ROI.
Dominate your market with Spectrum’s powerful direct mail marketing solutions.
As a full-service direct mail provider, we understand what makes consumers respond and how to build successful direct mail marketing and promotional campaigns. Our marketing experts, experienced in your industry, will assist you in developing the best solo direct mail campaign strategy for your business, product, or service.
Make a memorable 1:1 engagement
Direct mail marketing continues to perform as other media formats falter due to ad filtering and changing consumer habits. The ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.
Our RESULTS-Driven Process
1 / TARGET YOUR MARKET
Data specialists work closely with you to understand your business, customers, and how best to develop the most productive targeted lists.
2 / DESIGN FOR ACTION
Marketing experts experienced in your industry who know how to design high-response mail pieces with special offers that drive more business.
3 / RESPONSE CHANNELS
Make it easy for your prospects to respond by adding web landing pages, email, email retargeting, add digital advertising, and social media.
4 / POSTAL LOGISTICS
Our coordinated private trucking fleet and partnership with FedEx delivers your mail campaign to local postal SCFs to ensure in-home dates and lowest postage cost possible.
Pinpoint Mailing List Targeting
40% of your success is determined by list quality.
Spectrum uses a combination of industry standard data applications and a unique proprietary system to ensure that every targeted mail list processed is optimized for effective delivery.
- New Homeowners Mail Lists
- Financial, Investment, Insurance & Mortgage Mail Lists
- Home Improvement Mail Lists
- Business Mail Lists
- Political Mail Lists
- Automotive Mail Lists
- Industry Mail Lists
- Real Estate Mail Lists
- Specialty List Mail
- Customer Mailing Lists – Cleaned, deduped and refined for optimum response
- Targeted Saturation Mailing Lists – Including high density and those based on penetration indexing
- Demographic Mail Lists (age, income, gender, marital status, home value & many others)
- Psychographic Mail Lists (lifestyle interests)
- Ethnicity Mail Lists
- New Homeowners Mail Lists
- Financial, Investment, Insurance & Mortgage Mail Lists
- Home Improvement Mail Lists
- Business Mail Lists
- Political Mail Lists
- Automotive Mail Lists
- Real Estate Lists
- Industry Mail Lists
- Many Specialty Mail Lists
- Customer Mailing Lists – Cleaned, deduped and refined for optimum response
- Targeted Saturation Mailing Lists – Including high density and those based on penetration indexing
- Demographic Mail Lists (age, income, gender, marital status, home value & many others)
- Psychographic Mail Lists (lifestyle interests)
- Ethnicity Mail Lists
We believe in Great Offers
The quality of your offer with significantly determine the amount of engagement and response.
We believe in the power of GREAT OFFERS and/or coupons when building effective direct marketing campaigns. Engagement can dramatically increase if you give your customers and prospects incentives to visit your location or to buy your product or service.
Designed to Engage
Great design drives your target audience to engage, respond, and convert.
We’ll assign your project to one of our 22 award-winning graphic designers and creative services team to craft effective copywriting and concepts that deliver RESULTS.
We work to balance the aesthetic appeal of each design with the effectiveness of the message for best response.
We follow the 40/40/20 strategy for effective mail campaigns.
40% is based on the strength of your offer, 40% is your targeting audience, and 20% is the creative design of your mailer. Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.
Designed for Action
We’ll make sure the design drives your target audience to engage.
We’ll assign your project to one of our 22 award-winning graphic designers and creative services team to craft effective copywriting and concepts that deliver RESULTS.
We work to balance the aesthetic appeal of the design with the effectiveness of the message for best response.
We follow the 40/40/20 strategy for successful direct mail campaigns.
40% is based on the strength of your offer, 40% is your targeting audience, and 20% is the creative design of your mailer. Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.
Wide Range of Mail Formats
Designed for engagement and highest response rate.
You’ll have access to hundreds of effective mail format design styles to choose from. Folds, die-cuts, stocks, large sizes, finishes, tipped gift cards, and mailer add-on options are available to make your piece unique and memorable. We’ll help you determine the best direct mail format for your marketing campaign.
- “The Monster Mailer” – Dominate the mailbox!
- Over-sized postcards and mailers
- Postcards
- Personalized letters
- Variable data-driven letters
- Letters with additional inserts
- Specialty envelopes
- Multiple fold & perforation options
- Gift card mailers
- Dimensional mailers
- Die cut mailers
We’ll customize one just for you.
Wide Range of Mail Formats
Designed for engagement and highest response rate.
You’ll have access to hundreds of effective mailer formats and design styles to choose from. Direct mail enhancements including folds, die cuts, stocks, large sizes, finishes, gift cards, and add-on options are available to make your piece unique and memorable. We’ll help you determine the best direct mail format for engaging your audience.
- “The Monster Mailer” – Dominate the mailbox!
- Over-sized postcards
- Postcards
- Personalized letters
- Variable data-driven letters
- Letters with additional inserts
- Specialty envelopes
- Multiple fold & perforation options
- Gift card mailers
- Dimensional mailers
- Die cut mailers
We’ll customize one just for you.
Accurate List Data Increases Results
Targeted Mailing List & Data Processing
Spectrum uses a combination of industry standard data applications and a unique proprietary system to ensure that every list processed is optimized for effective delivery. We take the extra steps that make all the difference.
- NCOA – National Change of Address (Now required by the US Post Office)
- Carrier Route Coding, Zip + 4 Coding
- Zip Correction / Address Correction
- Pre-sort & CASS™ Certification
- Merge / Purge / Dedupe
- Data Hygiene and Normalization
- File Conversions
Get Personal with Variable Data
Personalized marketing usually results in higher readership rates.
Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.
From basic mail-merge type functions to more sophisticated variable data defined by business logic rules.
Get Personal with Variable Data
Personalized marketing usually results in higher readership rates.
Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.
From basic mail-merge type functions to sophisticated variable data defined by business logic rules.
Get Personal with Variable Data
Personalized marketing usually results in higher readership rates.
Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.
From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.
Capture Attention and Increase Engagement!
Enhance your next promotion with these mail options and add-ons.
Add additional design and engagement elements to your next direct mail campaign or contact us about your custom projects – we can design and produce almost anything.
Mail Inserts
Add multiple sheets and messages to your envelope mailings.
Personalized Mail
Use variable data laser printing to add personalization and IMPACT.
Cross Media
Link your direct mail to conversion landing pages on the web.
Color is Critical
We’ll design your piece to make an impression and stand out!
Die Cut & Shapes
Add unique features to your direct mail pieces.
Scratch-Offs
Get your prospects involved with interactive elements.
QR Codes
Give mobile customers a quick method to connect with you.
Email Programs
Boost the direct mail response rates by using coordinated email messaging.
Social Media
Connect with your target market and begin developing a relationship with them.
Maximize Campaign Effectiveness with Data Insights
Our list experts analyze your existing target market and customer base to optimize your strategy.
By leveraging your customer base, our data experts can assist you in finding new potential targets. Our data mining tools utilize your customer lists to find like-minded prospects to build more comprehensive acquisition programs. After new lists have been compiled, our team can help you develop robust direct marketing programs that maximize the use of this data.
