Data-driven Direct Mail Advertising Solutions

We design and execute targeted direct mail advertising and promotional campaigns that deliver superior marketing RESULTS with quantifiable ROI.

Data-driven Direct Mail Advertising Solutions

We design and execute targeted direct mail advertising and promotional campaigns that deliver superior marketing RESULTS with quantifiable ROI.

Data-driven Direct Mail Advertising Solutions

We design and execute targeted direct mail advertising and promotional campaigns that deliver superior marketing RESULTS with quantifiable ROI.

Dominate your market with Spectrum’s powerful direct mail marketing solutions.

Make a memorable 1:1 engagement

Direct mail marketing continues to perform as other media formats falter due to ad filtering and changing consumer habits. The ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.

High impact creative design - great offers - folded direct mail postcard with gift cards example
More room for your message - add gift card opened folded mailer example
High Impact Creative Design - Great Offers Folded Piece Example
More room for your message - add gift cards

Our RESULTS-Driven Process

targeted direct mailing list street and location icon

1 / TARGET YOUR MARKET

Data specialists work closely with you to understand your business, customers, and how best to develop the most productive targeted lists.

direct mail design

2 / DESIGN FOR ACTION

Marketing experts experienced in your industry who know how to design high-response mail pieces with special offers that drive more business.

response channels

3 / RESPONSE CHANNELS

Make it easy for your prospects to respond by adding web landing pages, email, email retargeting, add digital advertising, and social media.

postal logistics

4 / POSTAL LOGISTICS

Our coordinated private trucking fleet and partnership with FedEx delivers your mail campaign to local postal SCFs to ensure in-home dates and lowest postage cost possible.

Data Targeted Mailing Lists

40% of your success is determined by list quality.

  • New Homeowners Mail Lists
  • Financial, Investment, Insurance & Mortgage Mail Lists
  • Home Improvement Mail Lists
  • Business Mail Lists
  • Political Mail Lists
  • Automotive Mail Lists
  • Industry Mail Lists
  • Real Estate Mail Lists
  • Specialty List Mail
  • Customer Mailing Lists – Cleaned, deduped and refined for optimum response
  • Targeted Saturation Mailing Lists – Including high density and those based on penetration indexing
  • Demographic Mail Lists (age, income, gender, marital status, home value & many others)
  • Psychographic Mail Lists (lifestyle interests)
  • Ethnicity Mail Lists
  • New Homeowners Mail Lists
  • Financial, Investment, Insurance & Mortgage Mail Lists
  • Home Improvement Mail Lists
  • Business Mail Lists
  • Political Mail Lists
  • Automotive Mail Lists
  • Real Estate Lists
  • Industry Mail Lists
  • Many Specialty Mail Lists
  • Customer Mailing Lists – Cleaned, deduped and refined for optimum response
  • Targeted Saturation Mailing Lists – Including high density and those based on penetration indexing
  • Demographic Mail Lists (age, income, gender, marital status, home value & many others)
  • Psychographic Mail Lists (lifestyle interests)
  • Ethnicity Mail Lists

We believe in Great Offers

The quality of your offer will significantly determine the amount of engagement and response.

Designed to Engage

Great creative drives your target audience to engage, respond, and convert.

Our award winning graphic designers and creative services team craft effective copywriting and concepts that deliver maximum engagement.

We work to balance the aesthetic appeal of each mailer design with the effectiveness of the message for best response rates.

We follow the 40/40/20 strategy for effective mail campaigns.

40% is based on the strength of your offer, 40% is your targeting audience, and 20% is the creative design of your mailer.  Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.

direct mail design magalog

Designed for Action

We’ll make sure the design drives your target audience to engage.

Our award winning graphic designers and creative services team craft effective copywriting and concepts that deliver maximum engagement.

We work to balance the aesthetic appeal of each mailer design with the effectiveness of the message for best response rates.

direct mail design magalog

We follow the 40/40/20 strategy for successful direct mail campaigns.

40% is based on the strength of your offer, 40% is your targeting audience, and 20% is the creative design of your mailer.  Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.

Wide Range of Mail Formats

Designed for engagement and highest response rate.

  • “The Monster Mailer” – Dominate the mailbox!
  • Over-sized postcards and mailers
  • Postcards
  • Personalized letters
  • Variable data-driven letters
  • Letters with additional inserts
  • Specialty envelopes
  • Multiple fold & perforation options
  • Gift card mailers
  • Dimensional mailers
  • Die cut mailers
  • Scratch off seals & wafers

We’ll customize one just for you.

Capture Attention and Increase Engagement!

Wide Range of Mail Formats

Designed for engagement and highest response rate.

  • “The Monster Mailer” – Dominate the mailbox!
  • Over-sized postcards
  • Postcards
  • Personalized letters
  • Variable data-driven letters
  • Letters with additional inserts
  • Specialty envelopes
  • Multiple fold & perforation options
  • Gift card mailers
  • Dimensional mailers
  • Die cut mailers
  • Scratch off seals & wafers

We’ll customize one just for you.

Accurate Data Increases Campaign Results

Mailing List Optimization & Data Processing

Spectrum uses a combination of industry standard data applications and a unique proprietary system to ensure that every list processed is optimized for effective delivery. We take the extra steps that make all the difference.

  • NCOA – National Change of Address (Now required by the US Post Office)
  • Carrier Route Coding, Zip + 4 Coding
  • Zip Correction / Address Correction
  • Pre-sort & CASS™ Certification
  • Merge / Purge / Dedupe
  • Data Hygiene and Normalization
  • File Conversions
Mail Route Analytics

Get Personal with Variable Data

Personalized marketing usually results in higher readership rates.

Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.

From basic mail-merge type functions to more sophisticated variable data defined by business logic rules.

Get Personal with Variable Data

Personalized marketing usually results in higher readership rates.

Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.
From basic mail-merge type functions to sophisticated variable data defined by business logic rules.

Get Personal with Variable Data

Personalized marketing usually results in higher readership rates.

Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.

From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.

Maximize Campaign Effectiveness with Data Insights

Our mail data experts analyze your existing target market and customer base to optimize your strategy before and after each deployment.

By leveraging your customer base, our data experts can assist you in finding new potential targets. Our data mining tools utilize your customer lists to find like-minded prospects to build more comprehensive acquisition programs. After new lists have been compiled, our team can help you develop robust direct marketing programs that maximize the use of this data.

Geographic Analysis

Penetration Indexing

Postal Optimization

Speak with a marketing expert today!

Don’t run your next direct mail campaign without learning more about what Spectrum can do for your marketing RESULTS.

CONTACT A SPECTRUM MARKETING EXPERT

Interested in growing your business? Send us a quick message and we'll get back to you asap. Thank you!