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Direct Mail Strategy

direct mail segmentation

Direct Mail Segmentation for Marketing Success

June 18, 2025
Home Direct Mail Segmentation for Marketing Success Unlocking ROI: How to Use Segmentation to Supercharge Your Direct Mail Campaigns At Spectrum Marketing Companies, we know that successful direct mail campaigns
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Direct mail marketing trends. What's driving direct mail success in 2025

Direct Mail Marketing Trends for 2025

January 16, 2025
Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here's a look at the top direct mail trends that we think will drive direct mail success in 2025 and beyond.
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Informed Delivery from Spectrum Mail Plus

USPS Informed Delivery from Spectrum

January 5, 2025
Direct Mail With Informed Delivery® By USPS® What Is Informed Delivery® Email Service? SEE WHAT’S COMING IN THE MAIL Informed Delivery® is a free subscriber based email notification service offered
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Maximizing Holiday Campaign Impact: The Significance of Timing in Direct Mail - Blog Post

Maximizing Holiday Campaign Impact: The Significance of Timing in Direct Mail

August 8, 2024
As the holiday season approaches, we want to share some insights on the signifcance of timing in direct mail campaigns during this critical period and how Spectrum can help you achieve success with your marketing outreach.
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It's all about the numbers

Email vs Direct Mail It’s all about the numbers

June 3, 2024
Low Cost Email Marketing Does Not Equal Higher Returns
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advantages of direct mail advertising

What are the advantages of using direct mail advertising?

March 18, 2024
What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.
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Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.