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Direct Mail Strategy

advantages of direct mail advertising

What are the advantages of using direct mail advertising?

March 18, 2024
What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.
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Tan promotion - direct mail

When should you use direct mail advertising?

May 26, 2023
What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.
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EDDM Vs Smart Saturation

The EDDM Myth

May 24, 2023
The EDDM Myth Many businesses have come to believe that EDDM®, or Every Door Direct Mail®, is the least expensive form of direct mail. This simply isn’t the case but
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direct mail marketing trends 2025

Top Direct Mail Trends for 2023

April 5, 2023
Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here's a look at the top direct mail trends that we think will drive direct mail success in 2023 and beyond.
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What is a penetration report?

Why Penetration Reports Are Important To Success

March 1, 2022
A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively.
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The only 3 ways to grow your business

The Only 3 Ways to Grow Your Business

February 22, 2022
With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.
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Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.

Improve your holiday marketing campaign performance, conversions, tracking and attribution.