Spectrum Monthly Advertising Options
96% advertiser repeat ratio!
Advertising Options
Detached Address Card (DAC)
A “DAC” offers your business the opportunity for a free standing direct mail piece that is delivered through direct mail outside of Spectrum Monthly. Spectrum’s address label is printed on one side, while the other side of the 5 x 8 1/2 inch card can carry your message for less than half of the standard bulk mail postal rate!
This popular advertising format is available in each zone but limited to one advertiser per month! One low rate includes design, printing and postage.
PLAIN STOCK (75# Hi-Bulk):
8.5″ x 5″ Black & One Color (10,000+)
15¢ per piece
GLOSS CARD STOCK (9 pt. C2S):
8.5″ x 5″ Black & One Color (10,000+)
16¢ per piece
Upgrade to FULL COLOR:
For Only $300
ENHANCED 2-SIDED DAC
GLOSS CARD STOCK (9 pt. C2S):
8.5″ x 5″ Full Color 2-Sided (25,000+ / min. 10,000+) 17.5¢ – 19.5¢ per piece
Spectrum Outserts
Great Exposure!
Wrapped Around the Cover 3.5″ x 10″ 2 – Sided
An outsert is one of Spectrum’s most powerful advertising placements. Stitched directly to the outside cover of each Spectrum Monthly publication, your message is kept in front of your local market for the entire shelf-life of the publication. Keeping a visible message in front of your prospective customers for up to an entire month and giving them a method to respond immediately is a proven strategy to deliver results. This format is limited to one advertiser per zone each month. Ask us for samples, special contract discounts, and reservation information.
OUTSERTS MUST BE RESERVED IN ADVANCE DUE TO LIMITED AVAILABILITY WITH $200 NON-REFUNDABLE DEPOSIT
Spectrum Inserts
With Spectrum Monthly’s insert program, your business can take advantage of direct home delivery of a free-standing piece at rates that are much lower than the cost of an individual direct mailing.
Spectrum inserts can be as small as a business card, or as large as a full-size newspaper – but may not exceed 11” x 14” flat. Spectrum is delivered to the post office in wrapped bundles, so there is no chance of your insert falling out.
Insert the full circulation, an entire town or zip code, or only the area immediately surrounding your business. We’ll work with you to design a suitable customized inserting plan. Forget getting lost in the newspaper, make a real impression with a Spectrum Monthly insert!
Print & Insert
BLACK INK, ONE SIDE (10,000 PIECE MINIMUM) | ||
|---|---|---|
ADDITIONAL COLORS (Up to 8 colors) Add $100 per color per side. Overruns 3 cents less per piece. | ||
8.5″ x 11″ | 60# Plain White Text | 11¢ per piece |
8.5″ x 11″ | 80# Gloss Text | 12¢ per piece |
11″ x 17″ FOLDED | 60#Plain White Text | 13.5¢ per piece |
11″ x 14″ FLAT | 60#Plain White Text | 13.5¢ per piece |
11″ x 17″ FOLDED | 80#Gloss Text | 16.5¢ per piece |
11″ x 14″ FLAT | 80#Gloss Text | 16.5¢ per piece |
Pre-Printed Insertion Rates
UP TO 4 PAGES | |
|---|---|
Folding and inserts within inserts are available if desired. Ask us for rates on oversize pieces of more than four pages. Inserting contract rates available! | |
0-10,000 | 9.5¢ per piece |
10,000+ | 8.25¢ per piece |
20,000+ | 7.25¢ per piece |
Upgrade to full color (both sides): $425. Save $375!
(10,000 piece minimum)