Spectrum Monthly Circulation

Circulation / Zone Recap

Spectrum Monthly allows its advertisers to optimize their advertising efforts by selectively running the advertisements in the areas most likely to get the greatest return on investment. This zoning provides much more flexibility than many other media formats and helps contribute to making Spectrum Monthly one of the most efficient advertising vehicles available.

ZONE FOOTPRINT DIRECT MAIL RACK COPIES AREA TOTAL
Concord, NH Area 23,912 2,500 26,412
Manchester, NH Area 64,127 8,000 72,127
Nashua, NH Area 49,072 5,000 54,072
Derry / Londonderry, NH Area 22,749 1,000 23,749
Hudson / Litchfield / Pelham / Windham, NH Area 22,082 700 22,782
Salem, NH / Methuen, MA Area 31,025 3,500 34,525
N. Andover / Andover, MA Area 24,589 2,000 26,589
Plaistow / Hampstead / Atkinson, NH & Haverhill, MA Area 34,988 3,500 38,488
Tewksbury / Reading / Wilmington, MA Area 35,287 3,000 38,287
Totals: 307,831 29,200 375,318

What our clients are saying

  • Spectrum has been and continues to be an excellent business partner for us. Their timeliness, accuracy and customer service is absolutely outstanding. I personally recommend Spectrum to other franchisees on a frequent basis and they have never let me down.

    Tim Cloe Papa John’s Pizza & Dunkin’ Donuts Franchisee
  • I am always pleased with the results of my advertising in Spectrum. Our response is immediate. People will bring in coupons and a copy of our ad the day it is out and for several weeks thereafter!

    Mark Smith Lobster Tail of Windham, NH
  • When we were first approached by Spectrum, I wasn’t sure it was the right type of advertising for our business. But, we still gave it a try. Nearly six years and countless sales later, we run every month, and refer our business associates to the publication as well.

    Dick Horan Precision Imports
  • "I need to thank you for convincing me to run the gift card promotion! The cards feel so much more substantial in the customer's hand than a paper coupon! I've actually had a customer approach me in a restaurant and pull it out of their wallet to show me they had received it and would be in to use it! Thanks again!"

    Matt Rouillard President , Central Furniture
  • "Thanks Greg for helping us turn around our October sales numbers! We are EXTREMELY excited with the result from our Gift Card Promotion. We had people who came in saying they had not even considered the idea of buying new furniture, but when they got the gift card they not only came to our stores and shopped…but even more importantly - THEY ACTUALLY PURCHASED!"

    Anthony Waters President, LA Waters Furniture
  • "The secret is in the plastic card. Clients treat it like a real hundred dollar gift card that they have to use before it expires. It prods them to stop delaying and make their decision. In one instance, we sold a $9,000 plus bedroom set!"

    Joseph Kelliher President, Westwood Furniture
  • "Our DM packages are highly personalized and often complex and Spectrum Marketing makes every effort to ensure that the work is done accurately and on time."

    Judi Adamyk Director of Operations, Inspired Direct
  • "NOTHING brings in more cars and raises average tickets better than direct mail."

    John Manelas CEO, Auto Care Plus
  • Spectrum Marketing is the perfect combination of creative skill, top-notch customer service, and quality production at a competitive price. I would put them up against any marketing and direct mail firm in the country.

    Eric Bearse Founder, Bearse & Company
  • Consistently on-time and on-budget. When I’m leading advocacy fights, I can trust Spectrum for quality product and ensuring the mail is where it needs be – when it needs to be there. They take ownership and make it happen.

    David Flaherty CEO, Magellan Strategies
  • I trust Spectrum. They share our values and can be trusted to deliver our printed product and our mail as promised and at a competitive cost. Chuck is responsive and puts our mission first.

    John Tate President, Campaign for Liberty
  • When I need help on a campaign, one of my first calls is to Chuck McGee at Spectrum. Chuck is an experienced operative and talented vendor who understands that the mission comes first. When Chuck and Spectrum commit, they deliver. More than just carrying out marching orders, they are a trusted partner that helps my clients avoid pitfalls and achieve our goals, on time and on budget. I highly recommend them.

    Jim Merril Romney 2012, Ovide Lamontagne for Governor 2012
  • Spectrum’s large production facility, professional staff and understanding of political demands are just a few of the reasons I trust them to work with my clients. They are competitively priced, understand how to navigate the complexities of the postal system and always deliver as promised.

    David Carney Founder, Norway Hill Associates
  • I have used Spectrum for several years for my direct mail, printed material and design work. Their service and results have always met or exceeded my expectations. Spectrum is much more than a marketing company to us, they have become a partner in helping our business grow. I highly recommend them.

    Jim Campanella CEO - The Lawn Dawg, Nashua, NH
  • Direct mail has always been an integral part of our marketing plan. Because of that it is imperative that this campaign is executed seamlessly. You have consistently met that challenge. I can honestly say that since we began working together our "rate of return" has always exceeded industry averages and I credit a great deal of our continued growth to your efforts and knowledge. Again, thank you.

    Seth P. Wilson General Manager, Seascape Inc., Coventry, RI
  • I would highly recommend Spectrum Marketing for any direct mail campaigns. Our multi-year association with Spectrum has delivered us outstanding results every time. Spectrum’s design team works with us to develop a professional mailer that represents our company and delivers our message. They aren’t happy until we’re 100% satisfied every time. The Account Managers take the time to learn what we want our message to be and then work with us and the designers to develop the final product.

    Troy Coleman Vice President of Business and Finance Quality Care – The Nature Care Company
  • We sent out a Monster Mailer after last year’s conference and the results were quite impressive. Six of my seven stores experienced increases in cuts per day with my Newburyport store up 14 and my Amesbury store up 6!

    Susan Marraffa Franchisee, Supercuts
  • “We are very pleased with the breadth of services that Spectrum offers. You immediately can sense the care and passion devoted to each and every project. Great vision and ideas spring from the teamwork and their creativity generates excitement and pride. Our results were an increase in foot traffic and a rise in our average sales transactions. This is a valuable partnership!”

    Read Clarke Clarke’s Hardware
  • “My experience with the Spectrum Marketing team is top notch. They treat me as I am their only client when I know they have many. They are always there to respond to my every request, change or question at the drop of a hat. Our company demands high quality and fast turnaround on all of our projects and Spectrum is very professional and exceeds our expectations every time.”

    Kristen Kunzman Marketing Director at The Motorcycle Company
  • “Looking for top of the line materials? Look no more! Spectrum Marketing is your one stop shopping for all your H-D mailing needs! Mailers, postcards, signage and more! You wont find a more hands on company to work with! Creative, professional, courteous, and on their 'A' Game!”

    Hope Anderson, Marketing Director Marketing Director at Grand Rapids Harley-Davidson
  • With the surge of digital platforms it's easy to forget about traditional print marketing as most people I speak to think the ROI is not there. What I can tell you from my experience is that the return has exceeded my expectations time and time again. I use the over sized direct mailer pieces from Spectrum for all 3 brands that I own. What can you expect from these mailers? The increase of top of mind awareness, an over 4 to 1 revenue to expense ratio (in my experience), energy in your stores (we all know that energy creates energy), and the ability to show off your operations! When the mailers hit the homes...look out! It gets explosive!

    Tony Santarelli Sonic, Dunkin' Donuts Franchisee
  • Due to the success and ease of adding your new integrated acquisition email campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my California clubs. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of your e-blast campaign, and for a fraction of the cost of a mailer it’s a great way to combine your direct mail with e-marketing to reach new markets.

    Karan Khanna Planet Fitness Franchisee
  • A big thanks to you and your team with helping with all the changes and additional flyers. Please pass that along to your team. You guys are great to work with.

    Debby Pearson Sante Fe Harley-Davidson
  • At first glance I LOVE it.  My first reaction is that our new menu now looks high-end compared to some of the competitions menus I get at my house.  I know the owner is going to be really pleased. Thanks so much!

    Marketing Manager Pacific Fusion Restaurant
  • Sam, Oh my goodness! The signs just arrived and they look AMAZING! We are totally pleased. Thank you so much for hookin’ it up! Please send the graphics team and all involved a great big hug.

    Nicole Roa Planet Fitness
  • Since opening in 2016, we’ve had over 60 listings and at least half of those listings can be attributed to Spectrum Marketing Companies’ mailer. And this is with only 2 Agents! Year to date we have over 5.5 million dollars in sales, and again, the mailers that Spectrum Marketing provided to us directly related to over 2.5 million dollars in sales. Working with Spectrum Marketing has been very smooth and effective, and the marketing plan that we jointly put together is working extremely well. The ROI is trackable and doing direct mail with David Keith at Spectrum has been an easy decision.

    Chad Renbarger Mossy Oak Properties - Indiana Land & Lifestyle
  • Spectrum Marketing has been a great partner for our direct mail marketing campaigns, and we have seen a large increase in new listings since our first mailing last year. They design, print, and ship everything right in their own facility, which makes the entire process a breeze; and Spectrum has access to multiple data sources to ensure full coverage of all the geography in our territory. We can choose from 1 acre to 1,000+ acres, which has aided us significantly in gaining leads and converting sales. With all of our direct mail needs taken care of under one roof, it allows us to focus all of our other resources on our core business. David Keith definitely understands our goals and has been great to work with.

    Brian Bauer Mossy Oak Properties - Land Sales & Services
  • Facebook, digital marketing, TV and newspapers just don't work nearly as well as direct mail. Direct mail is the only marketing strategy that really works and Spectrum Marketing does a great job!

    Lewis Stahl Stahl's Furniture
  • Greg, WOW! You were right, make sure everyone on staff works during the sale.  Friday was great, Saturday was off the hook, and Sunday was busy as hell.  This was a great direct mail promotion.  We need to talk and plan the next event!

    Mike Dewey Dewey Furniture in Vermillion, Ohio
  • Facebook, digital marketing, TV and newspapers just don't work nearly as well as direct mail. Direct mail is the only marketing strategy that really works and Spectrum Marketing does a great job!

    Lewis Stahl
  • Spectrum Marketing gets results! We used a recommended mailer for Memorial Day weekend, which in turn gave us a 97% increase from the previous year with very little spend. Spectrum Marketings experience in the furniture industry will help drive traffic to your door in a competitive market which will result in sales!

    Wilmot Dow Dow Furniture / General Manager
  • I just wanted to take a minute to thank you and everyone at Spectrum Marketing Companies for helping me build my product and name over the years. From the ads, to banners, to t-shirts and even vinyl wrapping my catering van, Spectrum Marketing Companies has been there every step of the way. We have successfully grown my business with your help. Trying to do this without your help would have been a much harder task. Again, thank you to everyone at Spectrum Marketing Companies. We couldn’t have done this without your help. I highly recommend anyone to use Spectrum Marketing Companies and see the same results that I had over the past decade.

    Christopher Ordway Hayward's Ice Cream / Owner
  • We had 3 sales the first weekend and since that time we have had an additional 6 sales and the month is only half over. The best part is that we saw so many new faces that were brought in just from the ad, all within a week. Spectrum did all the work and made is so easy, I virtually had to do nothing but tell them how I wanted the ad to look.

    Selena Langis Puppies on the Run / Owner
  • The first time we used Direct Marketing with Spectrum, our first customer more than paid for the cost of the ad. In the next few months, we had fifty new clients! We are continuing to use Spectrum to grow our business. They do everything they can do to satisfy our needs. I would recommend Spectrum to anyone who wants their business to succeed.

    Fred Cheney Golf Course Lawns / Owner

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