DIRECT MAIL
Data-driven Direct Mail Advertising Solutions
We design and execute data-targeted direct mail advertising and promotional campaigns that grow business while delivering superior marketing RESULTS - with quantifiable ROI.
Dominate your market with Spectrum's powerful direct mail marketing solutions.
Spectrum is a full-service direct mail advertising solutions provider who understands what makes consumers respond and how to build successful direct mail marketing and promotional sale event campaigns.
Marketing experts, experienced in your industry, will assist you in developing the best direct mail campaign strategy for your business, product, or service.
Our mailing services team will develop the perfect data-targeted audience solution, mailing list, and complete mail processing including postal logistics. In-house production guarantees fast turnaround and complete control to deliver your campaign to the mailstream.
Direct mail marketing continues to perform as other media formats falter due to ad blocking and changing consumer habits. The ability to target qualified individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.
Your success is our primary goal! Contact Us
Why Direct Mail Continues to Drive Marketing Results
- Highest Response
- Greatest Reach
- Most Trusted
Mailers Designed for Maximum Engagement
Great creative drives your target audience to engage, respond, and convert.
Our award winning graphic designers and creative services team craft high-impact direct mail and postcard designs with effective copywriting and offers that deliver maximum audience engagement.
We work to balance the aesthetic appeal of each mailer design with the effectiveness of the message which results in the best possible response rates.
We follow the 40/40/20 strategy for effective direct mail campaigns.
40% is based on the strength of your offer, 40% is your targeting audience, and 20% is the creative design of your mailer. Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.
We Believe in Great Offers
The quality of your offer will significantly impact the amount of engagement and response your mail campaign generates.
We believe in the power of great offers and/or coupons when building effective direct marketing campaigns. Engagement can dramatically increase if you give your customers and prospects great incentives to visit your location, website, or to buy your products or services.
Our marketing experts, experienced in your industry, will assist you in creating engaging special offers that will drive engagment with your campaign.
We help get them in the door!
Data Targeted Mailing Lists
40% of your success is determined by mailing list quality.
To create an effective data-targeting mailing list for your campaign, Spectrum uses a combination of industry standard data applications and a unique proprietary system to ensure that every targeted mailing list processed is optimized for effective delivery.
Common Direct Mail List Types
- Customer Mailing Lists – Cleaned, deduped and refined for optimum response
- Targeted Saturation Mailing Lists – Including high density and those based on penetration indexing
- Demographic Mailing Lists (age, income, gender, marital status, home value & many others)
- Psychographic Mailing Lists (lifestyle interests)
- Ethnicity Mailing Lists
- New Homeowners Mailing Lists
- Financial, Insurance & Mortgage Mailing Lists
- Home Improvement Mailing Lists
- Business Mailing Lists
- Political Mailing Lists
- Automotive Mailing Lists
- Real Estate Mailing Lists
- Specialty Mailing Lists
- Other Industry Mailing Lists
Wide Range of Direct Mail Formats
Designed for engagement and highest response rate.
You’ll have access to hundreds of effective mail format design styles to choose from. Folds, die-cuts, stocks, large sizes, finishes, tipped gift cards, perfed gift cards, and more mailer enhancements are available to make your piece unique and memorable. We’ll help you determine the best direct mail format for your marketing campaign.
- “The Monster Mailer”
- Over-sized postcards and mailers
- Postcards
- Personalized letters
- Variable data-driven letters
- Letters with additional inserts
- Specialty envelopes
- Multiple fold & perforation options
- Gift card mailers
- Dimensional mailers
- Die cut mailers
- Scratch off seals & wafers
We'll customize a mailer just for you.
Accurate Data Increases Campaign Results
Mailing List Optimization & Data Processing
- NCOA – National Change of Address (Now required by the US Post Office)
- Carrier Route Coding, Zip + 4 Coding
- Zip Correction / Address Correction
- Pre-sort & CASS™ Certification
- Merge / Purge / Dedupe
- Data Hygiene and Normalization
- Mailing List Segmentation
- File Conversions
Get Personal With Variable Data Mailings
Personalized direct mail marketing usually results in higher readership rates, so take advantage of it!
Studies have shown that mailing list personalization in your campaign can increase response rates dramatically. Spectrum can help you leverage this advantage through our laser printed personalization options and variable data solutions.
From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can deliver personalized messaging and data in your next marketing campaign.
Increase direct mail campaign response by 23-46%
Direct Mail Plus Online Advertising
Seamlessly combine your direct mail marketing with 8 integrated digital advertising technologies to maximize your campaign’s impact!
Monitor results in real-time from our cloud-based digital marketing platform.
Maximize Mail Campaign Effectiveness with Data Insights
Our mail data experts analyze your existing target market and customer base to optimize your strategy before and after each deployment.
By leveraging your customer base, our data experts can assist you in finding new potential targets. Spectrum’s data mining tools utilize your customer lists to find like-minded prospects to build look-alike audiences for more comprehensive acquisition programs. After new lists have been compiled, our team can help you develop robust direct marketing programs that maximize the data insights we’ve gained.
Geographic Analysis
Penetration Indexing
Postal Optimization
Speak with a marketing expert today!
Our goal is to deliver superior ROI and measurable direct mail marketing RESULTS.