What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.
Continue readingWhen should you use direct mail advertising?
Direct Mail Meets Consumer Coupon Demand
Direct Mail has always used coupons effectively to drive action. But in the current market, it’s more critical than ever to get them in hands of deal-hungry consumers who are demanding better deals, special savings offers, and incentives.
Continue readingDirect Mail Response Rate Report 2021
The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Once again proving direct mail is the most effective marketing solution.
Continue readingMeasuring Direct Mail ROI
Measuring the return on investment (ROI) for direct mail marketing helps you to evaluate the success of the campaign.
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