The Need for Speed: Changing the Game with PMOD

THE NEED FOR SPEED: CHANGING THE GAME WITH PMOD

Drop Shipping Mail Results In Postage Discounts

Drop shipping direct mail typically involves the use of ground transportation to get the mail closer to the destination point (i.e., the postal facility that will be delivering the mail). Drop shipping mail results in postage discounts and is an effective tool to better control the in-home delivery date of mailings. Some mailings do not lend themselves to the more traditional methods of transporting drop shipped mail from the original entry point to the destination entry post offices. Smaller mailings make it tough to take advantage of drop shipping benefits without paying high minimum charges to logistics providers. In these instances, Priority Mail Open and Distribute can be a valuable resource.

Priority Mail Open and Distribute (PMOD)

Priority Mail Open and Distribute (PMOD) is a USPS service that provides an alternate method of transporting drop shipped mail. Rather than using traditional transport methods for drop shipping, this service allows Spectrum to use the expedited delivery service offered by Priority Mail to transport the mail to additional postal entry points. Mailers place their prepared mail into special PMOD containers and tag them with special PMOD tags. These tags indicate to the destination post office that the mail inside the containers is drop ship mail, and needs to be opened and distributed. Since Priority Mail has 2- to 3-day delivery service, PMOD can be a very quick way to transport the mail to the additional entry points.

TYPICAL USES OF PMOD INCLUDE:

Small volume mailings that do not have quantities to meet minimum shipment requirements associated with logistics providers
Time-sensitive mailings that do not have the budget for first class mail prices – this mail can be prepared and paid for at Standard Mail prices, but utilize PMOD to expedite the mail to the USPS destination post office
Mailings that experience delivery delays in certain parts of the country or at certain USPS facilities
Mailings to more remote areas, such as Alaska or Hawaii
Mailings using traditional drop ship methods that have residual quantities of mail that would normally remain at the origin post office

Speak to your Spectrum representative about PMOD today.

direct mail

Cover All of Your Bases

Generate Better Results With Cross-Channel Marketing

Using the high response generated by direct mail and combining it with additional media formats provides a marketing approach with superior performance. A blended approach allows for the strengths of each media format to offset any potential weaknesses of others to drive better results.

We all know that direct mail is the cornerstone of any cross-channel marketing experience for B2C companies and remains a healthy channel to drive engagement, but how can you effectively distribute a consistent message to other channels and drive increased results?

Modern direct marketing can use sophisticated customer behavioral and demographic data and can be personalized based on purchases and other behaviors. To further enhance performance, direct mail campaigns can have additional digital components added to boost response rates and enhance various aspects of the program.

Super-Charge Your Direct Mail With:

IP Targeted Web Display Ads – We can serve web banner ads to the same recipients of your direct mail program before and during the promotional window to improve overall campaign lift. Learn more
Targeted Email Marketing – Target the same local market with saturation email or append your customer or acquisition files with email addresses to add frequency to the message you’re delivering. Learn more
Spectrum Mail Plus – Combine physical direct mail with omni-channel digital marketing. Utilize up to 11 technologies to reach the right prospects and crete multiple touches with your marketing message. Learn more

Media Format	Direct Mail	Email	IP Targeting	In-Store Signage	Multi-Channel
High Response Rate	X				X
Can Be Targeted	X	X	X		X
Not Easily Blocked	X			X	X
High Visual Impact	X			X	X
“Sticky”	X				X
High Household Penetration Level	X				X
Brand Reinforcement	X	X	X	X	X
Supports Variable Data	X	X			X
Consistent Experience by Recipient	X			X	X
Low Cost per Impression		X	X		X
Influence of Point-of-Purchase				X	X
Capable of Delivering Frequency		X	X		X
Linked Directly to Online		X	X		X
Can Time Delivery to the Day		X			X

Since consistency in messaging is really what makes cross-channel marketing a successful strategy, Spectrum has several technologies designed to make this possible from one source – keeping your effort of execution to a minimum while we control the deployment process.

Depending on the length and type of campaign, our award-winning design team will create a killer direct mailer and any additional digital assets you may need including responsive email design, web banner ads, landing pages, and social media post images. We also deliver campaign results for each channel to help you understand the overall response and to craft follow up or additional promotions.

Spectrum offers multiple ways to integrate your message into additional channels, effectively boosting your promotional marketing campaign before, during, and after your mailer hits home.

Speak to your Spectrum representative about developing a cross-channel experience to cover all the bases you can and make your next promotional campaign a home run!

Direct Mail with IP Targeted Web Banner Ads Promotional Campaigns

Direct Mail + Web Banner Ads Promotional Campaigns

Boost Your Direct Mail Campaigns With IP Targeted Ads

Imagine being able to target an audience that’s interested in your message with one cross-media marketing campaign. Utilizing our direct mail + IP targeted web banner ads solution, Spectrum will help you advertise to highly-targeted customers and prospects with both physical direct mail marketing and digital online advertisements to lift campaigns with more impressions.

How It Works

You provide Spectrum Marketing with a list of names, addresses and zip codes your sending the direct mail piece to. Addresses are run through an IP mapping system where the IP addresses are matched with physical addresses at a rate of, typically, 50-70% of the list size. Once complete, web banner ads designed with coordinated creative are served online using the IP address as the entry and direct them to your website or landing page.

Cookie-Based Retargeting Or IP Address Targeting. Which Works Better?

While cookie-based retargeting can be timely, there are many downsides including visitors who may clear their browser history; the cookies are deleted, as well as all retargeting efforts on that particular person. Cookie files also help companies collect personal data, including keyboard behavior, site history, and current location.

Meanwhile, IP Targeting is less intrusive than traditional cookies. Using verified, offline data to reduce and/or eliminate non-human bot traffic, your company will get recognized and receive more quality leads. IP Targeting also meets HIPAA compliancy.

IP Targeting takes the approach of traditional direct mail and matches postal addresses of businesses and homes to IP addresses. It works much like a postal worker delivering personal messages to your laptop and allows businesses to enable one-to-one marketing with clear precision.

Cookie-Based Retargeting	IP Targeting
Cookies are gone once deleted	Static IPs, capturing new IPs
Cannot verify person	Real people by name and address
Predictive data	Verified data
Non-human	Humans
Quantity	Quality

The Future is One-to-One Marketing

With IP Targeting, you will find highly-targeted customers and prospects who will likely be receptive to your message. New and unique ways companies are applying IP Targeting are happening all the time; it makes marketing efforts more efficient.

Who Can Benefit from Direct Mail Plus IP Targeted Advertising?

Digital Services direct mail direct marketing

Living Large Why Bigger Mail is Better

The Next Big Thing is Large Format Direct Mail

Think of all of the best-case scenarios you hope to achieve with your direct mail: recipients notice your mail; spend time reading your mail; remember your brand; notice and consider your offers; and most importantly, they take action.

Now, if only there was some way to…oh, wait! There is: LARGE FORMAT MAIL!

The larger format itself isn’t what ‘makes the sale,’ that honor belongs to the fabulous offers you use. The large format, though is a major component in getting your audience to actually notice, spend time with, and remember your offer. So, whether you’re going with a large, flat piece to prospects, or you’re mailing your customers a large piece folded down to add bulk, interest, and interaction, you are making the smart choice to use at least one large format mail piece this year. Before you equate bigger formats with bigger costs, consider the facts.

How You Benefit With Large Format Mail

Get Noticed

Prospects are about 15% more likely to respond* to an oversized direct mail piece if they are unfamiliar with your brand. Spectrum designs your mail pieces for the 3, 10, and 30-second readers. Even fractions of a second added to the initial interaction with your mail means a better chance your audience will convert from a 3-second reader to a 10 and eventually a 30-second reader.

Get Your Message Across

More real estate means more understandable messaging. When your content has room to breathe, it is easier for readers to digest the content. And because they are using multiple senses with your mail piece, the recall is at 75% compared to only 44% with digital messages. In fact, the Canada Post 2015 report found that your mail takes 21% less cognitive effort to understand and recall than digital messaging. Large format mail is easier to understand, more memorable, and provides a more positive interaction.

Get Better Results

On a large, flat piece to prospects, your offers can be larger and more noticeable – if you’re using the right offers, this means you’re increasing the likelihood of response. If you’re mailing your customer list, large, flat pieces can be more expensive in postage, so you can overcome the added postage by folding your piece. Don’t worry, though. You can direct your audience to the offers “inside” your mail piece, and, like the milk at the grocery store, get your audience to go through your great products and services before they get to the coupons/gift cards as they unfold your piece.

There are inexpensive, small mailers out there which can seem attractive for those business owners like you, who care about the bottom line. Understandable. But, when you consider the effectiveness of your advertising campaigns, a little extra cost that amplifies your offers, engages your audience and enables larger response is easily offset. Call your Spectrum Representative today and ask about some of our larger, more engaging direct mail formats!

*DMA Statistical Fact Book.

direct mail direct marketing

Impact of Coupons on Consumers

How Coupons Affect Consumers Purchasing Decisions

The Impact of Coupons on Consumers

Use Coupons While Developing Your Direct Mail Marketing Strategy

Coupons play a major role in helping consumers decide where they are going to purchase from. Coupons are a valuable tool for retaining existing customers and asking past customers to give your company another try. You can tailor your direct marketing offers to consumer behavior for the biggest impact. Look at the stats below from various sources to see how coupons affect purchasing behavior, how consumers are looking for coupons, where they’re getting their coupons from, and how much is spent on direct mail marketing.

Coupons are a great way to encourage new customers to give your company a try and to ask existing customers to return. Crafting the right offer so that you’re giving the customer something of value and also not putting yourself at a disadvantage is key to your marketing strategy. Creating eye-catching graphics and making your coupons easy to read and understand is also an important factor. Let Spectrum Marketing help you with your direct mail marketing offers and your graphic design.

direct mail Direct Mail Statistics direct marketing

In Their Own Words Golf Course Lawns

golf course lawn success story and testimonial

In Their Own Words: Golf Course Lawns

Direct Mail Program Success Testimonial

“The first time we used Direct Marketing with Spectrum, our first customer more than paid for the cost of the ad.

In the next few months, we had fifty new clients! We are continuing to use Spectrum to grow our business. They do everything they can do to satisfy our needs.

I would recommend Spectrum to anyone who wants their business to succeed.”

Fred Cheney,
Owner, Golf Course Lawns

Digital Services direct mail direct marketing

Equipment Spotlight: Bell+Howell Pinnacle Inserting System

Equipment Spotlight: Bell+Howell Pinnacle Inserting System

The Pinnacle inserting system has been added to an already extensive line of direct mail production equipment.

It offers one of the fastest methods of processing mail, while still maintaining mail job integrity. The system also provides detailed job statistics for use in mail job analysis, as well as the ability to save a set-up for future recall, and provides one of the highest ratios of throughput-to-cycling speed on the market.

Along with this new inserting technology, we have added a Lake Image Systems Discovery MultiScan 3 Way Match Verification System, which includes an integrated three camera system which captures a Data Matrix code and/or OCR-A fonts for matching up to two inserts with a pre-printed envelope.

Key Benefits:

direct mail direct marketing

In Their Own Words Puppies on the Run

In Their Own Words: Puppies on the Run

Direct Mail Program Success Testimonial

“I was extremely impressed with how fast the offer worked!

We had 3 sales the first weekend and since that time we have had an additional 6 sales and the month is only half over!

The best part is that we saw so many new faces that were brought in just from the ad, all within a week.

Spectrum did all the work and made it so easy, I virtually had to do nothing but tell them how I wanted the ad to look.

I was impressed by the entire experience!”

Selena Langis,
Owner
Puppies on the Run

direct mail direct mail success stories testimonials

Equipment Spotlight: Heidelberg Stahlfolder CH56 KT AUTO

Equipment Spotlight: Heidelberg Stahlfolder CH56 KT AUTO

Exceptional quality. Fast turn times. High, stable productivity. These are just a few of the benefits that have made Spectrum the go-to source for over 4,000 clients nationwide, and our latest addition will help us take that trend to the next level.

With technology and efficiency unmatched anywhere else in the industry, our new Heidelberg Stahlfolder helps Spectrum deliver on its promise of high-speed, quality, and cost-efficient printing equipment.

UP TO

30%

REDUCTION IN PRODUCTION SETUP TIME

UP TO

9,000

SHEET-PER-HOUR-PRODUCTION CAPACITY

OVER

90%

OVERALL DOWNTIME REDUCTION

ONLY

FOUR

CLICKS REQUIRED FOR COMPLETE SETUP

direct mail direct marketing

In Their Own Words Attica Furniture and Flooring

In Their Own Words: Attica Furniture and Flooring

Direct Mail Program Success Testimonial

“Direct Mail is the only form of advertising we do that we get a direct ROI. The initial up-front cost is intimidating, but when implemented correctly, we have never lost on our investment.

Jeff and his team at Spectrum Marketing are extremely easy to deal with. Previously, we did a direct mail program with other companies and it would take me approximately one month to get the graphic design up to my liking. With Spectrum, I tell Jeff my event (or sometimes he even recommends an event to me) and within a week everything is print ready.

I recommend, to business associates, Spectrum Marketing’s direct mail programs as an effective way to market their businesses.”

Luke Harding,
Co-Owner/Sales Manager
Harding’s Attica Furniture & Flooring
Attica, NY

direct mail direct mail success stories testimonials

THE NEED FOR SPEED: CHANGING THE GAME WITH PMOD

Drop Shipping Mail Results In Postage Discounts

Priority Mail Open and Distribute (PMOD)

TYPICAL USES OF PMOD INCLUDE:

Cover All of Your Bases

Generate Better Results With Cross-Channel Marketing

Super-Charge Your Direct Mail With:

Direct Mail + Web Banner Ads Promotional Campaigns

Boost Your Direct Mail Campaigns With IP Targeted Ads

How It Works

Cookie-Based Retargeting Or IP Address Targeting. Which Works Better?

The Future is One-to-One Marketing

Who Can Benefit from Direct Mail Plus IP Targeted Advertising?

The Next Big Thing is Large Format Direct Mail

How You Benefit With Large Format Mail

Get Noticed

Get Your Message Across

Get Better Results

The Impact of Coupons on Consumers

Use Coupons While Developing Your Direct Mail Marketing Strategy

In Their Own Words: Golf Course Lawns

Direct Mail Program Success Testimonial

Equipment Spotlight: Bell+Howell Pinnacle Inserting System

Key Benefits:

In Their Own Words: Puppies on the Run

Direct Mail Program Success Testimonial

Equipment Spotlight: Heidelberg Stahlfolder CH56 KT AUTO

30%

9,000

90%

FOUR

In Their Own Words: Attica Furniture and Flooring

Direct Mail Program Success Testimonial

Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.