Direct Mail Marketing Strategies for Black Friday Promotions

Are you ready? Black Friday is coming.

Direct Mail Marketing Strategies for Black Friday Promotions

Are you ready? Black Friday is coming.

One of the Biggest Shopping Days of the Year

The day after Thanksgiving, also known as Black Friday, kicks off one of the biggest shopping days of the holiday season. In 2017, from Thanksgiving Day to Cyber Monday, more than 174 million Americans went shopping. The average person spends $335.47 with 75% of that going towards gifts. According to the National Retail Federation (NRF), 2017’s Holiday retail sales increased 5.5% to $691.9 billion!*
In 2018, the expected Holiday sales projections are set to increase by another 3.8%. November and December make up 20% to 40% of annual sales for small to medium-sized businesses so make sure you are optimizing your ad spend. If you choose not to run a cohesive Black Friday direct mail marketing campaign, you could miss a large percentage of annual sales.
Holiday 2017 sales stats thanksgiving through cyber monday

One of the Biggest Shopping Days of the Year

Create Even More Impact with One of Spectrum’s Eye-Catching Black Friday Direct Mail Solutions!

Deliver your Black Friday direct mail campaign before the competition so it stands out from the crowd.  Leverage one of Spectrum’s unique direct mail formats that include multiple sizes, folds, die-cuts and more to capture your audience’s attention. Of people who received a direct mail campaign, 87% were influenced to make a purchase.**

Black Friday promotional direct mail marketing
Holiday 2017 sales stats thanksgiving through cyber monday

Leverage Spectrum’s Cross-Media Direct Marketing Solutions to Lift Your Campaign’s Response!

While consumers are opening their direct mail this November, make sure you’re integrating your Black Friday direct mail campaign with digital strategies. Extending your campaign to email, social media and/or IP targeted web banner ads has potential for increased response, engagement, and ultimately more sales.  Some companies think they can rely on only digital or email advertising.
Consumers start to feel overwhelmed by the sheer volume of emails they receive on Black Friday. As a result, a little over half of the emails (51%) were deleted within two seconds. The other half are viewed and certainly can be effective – and Spectrum offers the following solutions for extending your direct mail campaigns to digital. It’s important to try and make multiple impressions across all channels for your campaign. After all, multiple touches yield greater RESULTS.
  • Email Marketing: Our designers will convert your Black Friday direct mail piece to a responsive email that will capture the attention it deserves.
  • IP Targeting/Banner Ads: Target Black Friday customers and prospects before, during, and even after your Black Friday direct mail campaign drops. Direct them to your website or landing page and present your offer(s).
  • Social Media Advertising: Gain even more traction by engaging with your target audience on Facebook and Twitter.

Start Planning Your Black Friday Promotion Today

Don’t hesitate! Let’s plan your direct mail campaign now to ensure your campaign hits at just the right time this November. Contact Spectrum to learn more about our award-winning creative services and proven direct mail products so your campaign stands out from the crowd.

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* National Retail Federation
** ROMAX

Holiday Marketing Checklist

Holiday Checklist

Holiday Marketing Checklist

Holiday Checklist

It's Never Too Early To Start Planning!

Think it’s too early to start planning for the next holiday season? It’s not! Taking the time to plan out your marketing six months or even a year in advance is not unheard of. Below is a holiday marketing checklist that you can use to help make sure you’re not missing critical marketing points for the next upcoming holiday.

Get Your Message Out Early

We all observe holiday advertising launching earlier every year. To make sure your message doesn’t get lost in the fray, try getting your message out early. If you don’t, your competitors sure will, so beat them to the punch.

Deliver Your Message Frequently

There are multiple periods through the holiday season that can be important for your overall success. Have a plan to achieve the frequency needed to capture the attention your business needs.

Refine Your Offers

The holiday season is an important time of year for almost all businesses including your competitors. Make sure your offers grab the attention of your target market and hold up against your competition during a highly competitive timeframe.
Holiday Promotion direct mail
Holiday signage

Remind Them it's A Unique Event

Once you’ve brought the consumer into your business, use in-store signage and POP materials to reinforce the core message and elevate the sense of urgency to make a purchase.

Don't Forget Your Customers

Retaining and thanking customers is especially important this time of year. Don’t assume they will keep coming back. Send special holiday mailings to “Our Valued Customers” or hold special “Customer Preview Days” before your main holiday sales event.

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Get ahead of your competition!

By starting to plan your holiday marketing early, you can get ahead of your competition and ensure that you have a successful holiday season. Remember, you should communicate your message “early and often” and focus on your customers with your offers. Don’t forget to make sure they know it’s a unique event and that there’s a reason for them to come back. Follow this holiday marketing checklist and you’re bound for success!
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