2021 Emerging Tech USPS Direct Mail Promotion and Incentive

2% USPS Postage Discount Promotion

2021 Emerging Tech USPS Promotion And Incentive

2% USPS Postage Discount Promotion
USPS logo
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2% USPS Postage Discount Promotion

For Direct Mail Campaigns Using Emerging and Advanced Technology

The US Postal Service continues to encourage the adoption of new technologies and implement systems that help the consumer connect from the physical world of direct mail to the digital environment. The objective is to continue to build on the powerful impact of direct mail but promote enhancements that increase its effectiveness and ROI as a marketing channel.
To further this effort, the USPS is running a unique promotion to encourage marketers to integrate “Emerging and Advanced Technologies” into their direct mail campaigns. Spectrum’s Spectrum Mail Plus service, when added to direct mail (details below), has been pre-qualified for this promotion. From March 1st to August 31, 2021, the USPS is offering a 2% discount on postage for any direct mail campaign using a qualifying technology like Spectrum Mail Plus. In addition, Spectrum Marketing Companies is adding a 2% discount on the rest of the campaign as an additional incentive.
Call your Spectrum representative to learn more and take advantage of this unique offer and enhance the results of your direct mail marketing campaign at the same time.

INCENTIVE PERIOD

March 1, 2021 – August 31, 2021 (Must mail during this time period)

USPS

2% OFF POSTAGE

PLUS

SPECTRUM

2% OFF THE REST!

DETAILS

USPS 2% DISCOUNT OFF POSTAGE

when mailing with a qualified “Advanced Postal Technology” which includes Spectrum Mail Plus during the incentive period.

SPECTRUM WILL EXTEND THE 2% DISCOUNT

to the rest of the campaign’s cost when you add Spectrum Mail Plus!

QUALIFIED FOR DISCOUNT

smp mailer dashboard
Spectrum Mail Plus Direct Mail to Digital Logo

7 integrated digital technologies designed to target, attract, engage, and convert your best prospects.

Seamlessly integrated Direct Mail, Social Media, Mail Tracking, Online Follow-Up Ads and Call Tracking that maximize the impact of your marketing campaigns.
All monitored through a single client-side reporting dashboard!

DON’T MISS THIS GREAT OPPORTUNITY!

Add Spectrum Mail Plus And Save!

LOOKING FOR HIGH-RESPONSE DIGITALLY ENHANCED DIRECT MAIL? SPECTRUM CAN HELP.

The economy continues to open up. Now is a great time to take advantage of this great offer and reach out to your target audience with Spectrum Mail Plus, our digital enhancement to direct mail. It’s a cost-effective direct mail centric marketing program that integrates your mailing list with online ads for increased response. If you are looking to boost sales, promote products or services, or a sales event, then Spectrum Mail Plus can be particularly powerful. Contact us today to get started!
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Direct Mail Marketing Trends 2021

Direct Mail Marketing Trends for Success

2021 Direct Mail Marketing Trends For Success

Direct Mail Marketing Trends for Success

Huge Opportunity To Beat The Competition

As the market continues to reopen and stimulus money is poured into a rebounding economy, increased competition and demand for creative and aggressive marketing practices cannot be ignored. Marketers who wait to engage will certainly miss opportunities for growth. At Spectrum, we’re helping clients navigate the current marketplace and working to develop 2021 marketing plans that will resonate with their audience for higher response, lead generation, and continued success.

Our clients have been asking our marketing experts: “How can Spectrum improve our direct mail results during these uncertain times?”

In this blog post, we’re going to highlight some key direct mail marketing trends and response-driven ideas and solutions on how to keep your marketing campaigns fresh. Keep your business on track for a successful year as the economy rebounds and we move closer to normalcy. Waiting isn’t going to cut the mustard!

Improved Targeting

Direct mail is the original king of marketing data. Response codes, lists, data cards, demographic selects, A/B testing and multiple variation testing have been around for decades, but the tools we leverage now are much more sophisticated. This is amazing because you can segment your audience and market to them more effectively than ever.
Data sources have more information than ever before. There’s a continued rise in real-time marketing analytics reporting where marketers are able to see how their campaigns are performing and the adjust targeting, messaging to optimize performance.
Your message must be specific to the person receiving your marketing collateral. The more specific you are with identifying demographics the more efficient your marketing will be. Also, your bottom line will thank you.

Direct mail can be very granular with data targeting the right audience at the right time, making it a very powerful marketing and response channel.

Integrate With Technology

  • Target Across Channels
  • IP Targeting from Your Mail List
  • Location Targeting
  • Augmented Reality
  • Informed Delivery
Personalization on direct mail letter

Personalization

Creating personalized messaging in your direct mail strategy has always been a goal. But, it’s more necessary than ever since consumers respond at much higher levels when the messaging closely meets their needs. Personalization is more than just adding a first and last name to your paragraph copy. Serve returning customers different offers and a different message entirely than new customers is a great example.
Utilize Spectrum’s VDP (Variable Data Printing) tech to enhance direct mailings with truly customized, highly relevant offers.

USE AS MUCH DATA AS YOU CAN

Tailor the experience to different groups specifically. For example, auto service repair shops can send staggered campaigns based on customer behavior throughout the year and internal data on their purchasing habits and vehicle specifications. Relevance is important in personalization and using as much data on your customers will be critical in creating that 1-to-1 engagement that drives sales.

EMPATHY MARKETING

Empathy is another element that is critical when communicating your message in 2021.  Understanding how your clients and customers are feeling and building connections with them is more important than ever. Spectrum’s creative team can assist you with developing copywriting that will help you express your goals.

Omnichannel Marketing

INTEGRATE TECHNOLOGY WITH DIRECT MAIL ADVERTISING

What does omnichannel marketing mean many ask? It’s not just marketing on multiple channels. You’re probably doing that already with your social media campaigns, search ads, and more. True omnichannel marketing is when multiple channels work together with the same coordinated message targeting a singular data-driven audience. This can be particularly effective when running sales promotions or events.

Touching your audience with a consistent message across direct mail, Informed Delivery, social media, your website or landing page, and online display ads with Google Ads provide the repetitiveness necessary for success.

  • Key Stat: A combined physical and digital presence can help brands increase their impact by 32%, according to ROI Genome data.
Powersports Motorcycle

Informed Delivery

CONSUMERS SEE WHAT’S COMING IN THE MAIL

Informed Delivery® is a free subscriber (30+ million as of today) based email notification service offered by the United States Postal Service. Residential consumers receive a digital preview of their household’s incoming mail scheduled to arrive soon directly in their email inbox! Informed Delivery® allows subscribers to view greyscale images of the exterior, address side of letter-sized mail pieces and track packages in one convenient location.*

  • Engage simultaneously through print media and digital advertising
  • Use informed delivery to enhance your product offering or drive traffic to your store and website.
LEARN MORE
Spectrum Informed Delivery

Direct Mail Retargeting

CAPTURE MAILING ADDRESSES FROM YOUR WEBSITE – AND MAIL TO HIGH INTEREST PROSPECTS

With Spectrum’s LeadMatch service you can now match physical mailing addresses of unique visitors who came to your website or landing page from your direct mail piece. You’re able to sort leads by geographic area and then mail those highly interested prospects a follow up marketing piece.

Increase your campaign success by reaching out to highly engaged prospects who visited your website or landing page.

LEARN MORE
Spectrum Mail Plus orthodontics

Take Advantage Of Postal Promotional Rates

DIRECT MAIL HAS TRANSFORMED INTO A CHANNEL THAT PLAYS WELL WITH OTHERS IN WAYS THAT MAKE SENSE AND INCREASE CAMPAIGN IMPRESSIONS, ENGAGEMENT, AND RESPONSE.​

The USPS has a program giving mailers a 2% discount for incorporating new and emerging marketing and print technologies with mail that’s delivered in 2021.
By working with Spectrum, you’ll already have the advantage of these discounts as well as those we provide through our advanced mail processing and postal logistic services.

Reach out to your dedicated Spectrum marketing expert or contact us today to learn more.

USPS PROMOTIONS

  • Tactile, Sensory and Interactive Engagement
  • Emerging and Advanced Technology
  • Mobile Shopping
  • Earned Value Reply Mail
  • Informed Delivery
Killer 2 mailer

Captivate With Unique Mail Formats

GET CREATIVE! DELIVER BETTER OFFERS!

Keeping the format of your mailer and the creative unique and memorable is critical in capturing the mail moment. Entice your customers with powerful offers they can’t resist. Try testing new formats. Capture customers attention by sending something to your customers they have never seen from you before. Show your passion with high impact graphic design.
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Sources

Millennials Love Getting Mail More Than Ever

Millennials love Direct Mail

Millennials Love Getting Mail More Than Ever

Millennials love Direct Mail
We all know that millennials, young adults born between 1977 and 1995, are among the most desired target audiences that marketers want to reach. And, as we’ve previously seen, receiving direct mail is popular with millennials more than ever. But, given the current landscape – in the midst of a widespread pandemic, is it still that popular with the younger generation?
Studies say, yes, perhaps even more so than pre-COVID-19. But why?

Excitement Around Checking The Mailbox

Checking the mailbox, especially during the pandemic has become a way for people who are quarantined at home to connect with the world. It has become a common activity and for some, it brings excitement – as people look forward to checking their mailbox daily for mail from their favorite restaurants and services.
Millennials have huge purchasing power, which is perhaps the reason so many marketers and businesses are especially interested in them as consumers, as well as their ability to influence older generations, like the Baby Boomers. In fact, 73% of millennials use direct mail coupons and 63% of millennials that responded to a direct mail piece in the past 3 months, made a purchase. Coupled with the fact that millennials will increase their per capita spending 10% over the next five years, it seems only logical that the road to reaching millennials leads right to their mailbox.

3 Steps To Maximizing Your Direct Mail Impact With Millennials

  1. Create a Targeted List
  2. Test, Track, Repeat!
  3. Multiply Your Touch Points

1. Create A Targeted List

Creating a targeted mailing list seems like it is a no-brainer, however, to have the desired impact with millennials, it needs to be targeted down to behaviors, demographics and life events. By using personalization in your direct mail marketing to millennials, you can help drive customer loyalty and influence purchasing decisions.
In fact, in research done by Oracle, 58% of millennials are more willing to share personal data in exchange for personalized experiences. Another survey showed that 64% off millennials would prefer access to a personalized experiences and services.
Woman reading mail
A/B Testing. Test and track your results.

2. Test, Track, Repeat!

The importance of testing the effectiveness of your marketing has always been important – if it doesn’t work, why continue to do it? The same is true when testing your direct marketing with millennials. We are well aware that all consumers aren’t created equal and likewise, all millennials aren’t created equal – the dates that compose the millennial generation extend from the 1970s to the mid-1990s – over 20 years. It makes sense, then, that millennials on the older end of the generation might have different values, likes, dislikes and priorities than a younger millennial. This is where testing makes a big difference.
By testing everything – from the size of your direct mail piece to the call-to-action – you can learn a lot in terms of response rates and, if tracked correctly, increase your ROI. Testing and tracking your direct mail effectiveness is an ongoing activity. You should always have some method of being able to evaluate the effectiveness of a direct mail campaign and adapt the strategy for future campaigns.

3. Multiply Your Touch Points

It’s said that if you get your message in front of someone, a millennial perhaps, three times, they will be able to recall who you are. After seven times, they will be able to remember your brand and after twenty-seven times, they will begin to develop trust in your brand. Millennials are no different – this is where personalization comes into play.
Omni-channel marketing programs like Spectrum Mail Plus are great in multiplying the touch points – online, social media and in their mailbox. By utilizing all of the channels available, in coordinated marketing message, increasing those touch points and reaching them where they are, the journey from consumer to customer gets shorter.
It’s important to not be afraid of using other marketing channels in conjunction with direct mail. While direct mail continues to be the most effective method of choice, even in the midst of the pandemic, you can’t count out the other channels that they are seeking and finding information about you and your business. The mystery surrounding reaching millennials isn’t such a mystery when you look at the data.
Direct to Omni Channel marketing

Millennials love receiving direct mail – in fact 75% of millennials find that the mail they receive every day is valuable and most would prefer direct mail over email when receiving a promotional piece.

The important thing is to keep your message relevant and valuable to that younger generation. Testing, tracking and testing some more is imperative to really identify what the millennial generation is looking for and giving it to them. Finally, using all of your marketing channels available to you to multiply their touch points can accelerate their journey toward making those buying decisions with your business.
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Direct Mail Results Have Been Insane

Insane Marketing Results

Direct Mail Results Have Been “Insane”!

Business Recovery From Coronavirus Has Begun!

Insane Marketing Results

Are Post-Covid Business Re-Openings Successful?

There’s simply nothing better than asking a client about the results of their direct mail campaigns and having the response be, “It’s been INSANE!”. Not good, not great, or above average… Insane! This particular regional furniture retailer was sidelined like many others in their industry and unfortunately located within a state that was harder hit by Covid-19 and slower to re-open. This was the first major event and promotional effort since re-opening and anxiety was running high. Would the consumers in the local area be ready to respond? Were they prepared to go out into the market? Will they be willing to spend money when so many are facing financial hardships? All reasonable questions given the situation and even more important at this critical stage of getting the business back to its prior level of success. Well, the answer to all of these questions was a resounding YES!
Over the last few months as we’ve worked with our clients, many have struggled with decisions on re-opening timing, operating practices and when to re-start their marketing efforts. While many industries that weren’t as adversely impacted never stopped marketing, others chose to hold tight until they felt they could get a reasonable response rate and ROI on their investments.

Smashes 48-Year Record By Over 30%!

Another retailer had the following comments on their recent promotion…
“I just have to tell you, your promotions just keep on setting records for us. But this last one, “The Great American Comeback” has topped them all! This past Saturday we set an all-time record for a single day of sales which catapulted us into an all-time record for monthly sales! These are 48-year records that have not just been broken by a little, they were smashed by more than 30%!!! Business is strong and that was the perfect mailer for this time.”
-Furniture Retailer

Getting Out In Front Of Consumers

As of the last week, we’re excited to see almost every industry category we work with on a local, regional and national basis re-engaging their marketing efforts and experiencing fantastic results. The pent-up demand for everything from automotive purchases and furniture to personal services and your favorite fast food fix, have seemed to explode almost overnight.

Businesses That Are Getting Out In Front Of The Consumer Early, Presenting Compelling Offers And Re-Assuring The Public That They’ll Keep Them Safe While Conducting Business, Are Getting Well Rewarded.

With discretionary dollars usually spent on vacations and related travel, many consumers have been held back on typical purchases they might have made at this time of year. Those funds are now being redirected towards home improvement, motorcycles, furniture, cars and finally going back out to eat at their favorite establishments (even if it’s under a tent at a local restaurant that’s gotten creative with their balance of inside/outside seating).
So many business owners and managers have worked tremendously hard over the last few months to persevere through some of the most challenging times in history. The fight isn’t over yet but the tenacity, creativity and dedication to driving their businesses forward is exciting to see and be a part of.

Ready For Some Insane Marketing Results?

Contact us and speak with a marketing specialist in your industry today!
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