Meet the Monster Mailer

Put a monster in the mail

Meet the Monster Mailer

Put a monster in the mail

How to get increased visibility with direct mail marketing?

Direct mail is still the best way to directly let your current customers and new prospects know what value your business, product or services can offer.  That is, why they should visit you, how to find your business or purchase your product and what benefit or special offer you provide. But here’s the catch: YOU STILL HAVE TO GET NOTICED! In the daily array of mail that reaches homes, you are still competing for visibility and engagement.

Mail is more difficult to ignore

Consumers can ignore emails (even emails they want to receive), use ad-blockers, and they must provide you their explicit permission to send them text messages. But there’s one place that you can reach them where they actually PREFER to be reached – the mailbox.  Check out this article on why direct mail is still critical in this digital age.

The oversized “Monster Mailer” cuts through the clutter

There’s no better piece to cut through the clutter of mailboxes than with the MONSTER MAILER.  Check out these pieces below to see the difference in size and how that can affect the amount of critical information you can include on your piece.
Postcard versus Monster Mailer size

It's BIG

Stand out past all of the bills! Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you and at 8.5”x14”, there aren’t many mailers bigger than the MONSTER that still fit perfectly in both urban and rural mailboxes.

It’s Effective

Stopping power is crucial and size doesn’t pull the whole cart. The MONSTER has the real estate to display your offers, bigger and bolder, designed to turn a 3 second reader into a 30 second reader. Mail in general and the MONSTER particularly have an advantage in getting consumers to spend more time with your message.

It’s Affordable

The MONSTER is the perfect fit for the mailbox and your budget. When you have to stand out this fall, especially for Black Friday, the MONSTER is the piece you can use to find balance between efficiency, effectiveness, and cost-to-ROI.

Household Response Rates:

(Yes, the decimals are correct!)

House Rates
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DIRECT MAIL PRODUCTS

The Rule of 7

The Rule of 7

The Rule of 7

The Rule of 7
A very important rule in marketing and advertising that is utilized more often than you may realize is the rule of 7. The main point of this rule is repetition. The rule states:

“A prospective buyer should hear or see the marketing message at least seven times before they buy it from you.”

The two most important words in that sentence you should be paying attention to are “at” and “least”, specifically in that order. Please take a moment to remember the Farmers insurance commercials. Now, please hum the jingle from the end of those commercials. The reason you are able to do this so easily, besides it being catchy, is because you’ve heard it multiple times. Now imagine having that power for your marketing campaign.

How to Utilize the Rule of 7 to Achieve Success

Spectrum offers a number of proven turnkey direct mail marketing programs and solutions that can help your business reach your customers with the frequency necessary for success. In addition to stand alone direct mail, we offer integrated email marketing solutions that lift overall campaign response with digital channels. And extend your campaign with email retargeting on the web and Facebook and Twitter ads that target the same prospects in the same targeted geographic area for maximum results.

Extended gatefold pet life mail offers

Offer Them Something Tangible

Send your customers direct mailers with compelling offers frequently so they have a reason to hold on to it. Direct mailers with coupons, gift cards, or interactive elements can win prospects and keep existing customers coming back again and again. Great pieces can end up on your customer’s fridge which serves as a constant reminder of your product or service.

iPhone completed rotated sideways

Email Your Customers the Same Offers

Repetition is key to the rule of 7. By sending email that matches your direct mail piece to your customer base or targeted area, you can further remind them about your special offer and you also give them another channel to respond to. Learn more
iPhone twitter and facebook

Utilize Social Media Platforms

By implementing Facebook and Twitter ads into your marketing campaigns you can reach new people who are similar to your customer base in your targeted area. Target by hundreds of demographic selects including behavior, purchase interests and relationship trends.
Multi-channel direct mail marketing campaigns increase brand awareness and allow companies to effortlessly engage with target audiences more thoroughly. You also have the ability to drive more potential customers to your website and generate leads, gain insights and to see increased results.
iMac right pet life

Have a Strong Online Presence

Having an online presence doesn’t just mean utilizing social media platforms. It also means using online retargeting banners effectively. The main focus of this rule is repetition, so, having a strongly designed set ads that provide online reminders is key to a truly effective multi-channel marketing strategy. In addition to giving your campaign a boost when banners are clicked, the ads also serve to build your brand awareness by serving more impressions to your targeted audience.
All of these tactics are achievable with the Spectrum Marketing Advantage. The advantage is working with a partner who can streamline your project from concept, design, data analysis, mail list processing, print production, delivery, and postal logistics.
7 targeted solutions wheel spectrum mail plus

Increase Campaign Results by 23-46%

Our Spectrum Mail Plus program combines all of these technologies and more to give you the best possible results. Seamlessly Integrated Direct Mail, Mail Tracking, Online Follow-Up Ads, and Phone Call Tracking That Maximizes Your Marketing Impact! Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus combines your direct mailer with seven digital technologies that increase your ROI by reaching your target audience on multiple channels simultaneously.
We provide an online dashboard so you can easily track all of your campaigns performance in real time! Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard. Learn more.

Increase Campaign Results by 23-46%

It’s never been this easy to be everywhere and be there all the time. Get started now and find out how Spectrum can help you design and implement successful direct marketing programs that remind your customers of your brand’s message and drive even more sales to your bottom line!

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Product Spotlight: Chunky’s Cinema Pub

The Rule of 7
Chunky's Wall Vinyl application with acrylic signage

Product Spotlight: Chunky’s Cinema Pub

Chunky’s Cinema Pubs is a New Hampshire based movie theater chain, which combines first-run movies and a full pub-inspired food menu to deliver an entertainment experience like no other.
In February 2017, Chunky’s began construction of its flagship location, boasting 10 state-of-the-art theaters and kitchen facilities capable of serving up to 1,200 guests. From the outset, it was determined that a bold visual statement was necessary to create a space that was worthy of the brand, and no expense was spared in the effort.
The accompanying images seen here represent a visual exercise designed to engage and entertain from the moment a guest walks through the door.
Chunky's Cinema and Pub wall signage
Movie strip wall application
Movie strip wall application

Theater Entrances: Each theater received its own themed entrance hallway, dedicated to instantly-recognizable classics from each genre. Textured adhesive vinyl provides long lasting protection to sensitive wall surfaces.

Chunky's Wall Vinyl application with acrylic signage
Main Hallway Filmstrip Mural: A centerpiece timeline dedicated to classic movies and their most recognizable quotes, rendered in a combination of adhesive vinyl, Sintra® PVC and reverse-printed acrylic. Approx. 90’ LOA.
Chunky's wall signage mural
Our goal was a visually stunning space that complimented our guests’ entertainment experience from start to finish. The end result was well beyond our expectations.
Mike Mannetta, Marketing Manager
Chunky’s Cinema Pubs
Main Lobby “Faces” Mural: Utilizing the full height of the nearly 30’ ceiling, the “Wall of Fame” has proven to be the conversation starter of the bar & lounge area, challenging guests to try to name them all. Matte laminated wall fabric with overlaid multi-layered acrylic logo is visible from outside.
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Think Print is Dead?

Is Print Dead

Think Print Is Dead?

Is Print Dead

1. Print is tactile and leaves an impression

With print, content and design work together to stand out from the crowd. Email is limited to the flatness of the digital medium.  Direct mail can offer dimension, texture, and variation that can leave a lasting impression on the reader.

2. It's effective

Email may get overlooked, deleted, or marked as spam before being read. A printed piece in your hand will most likely get read before being tossed out. Over 52% of recipients immediately scan or read retail & restaurant direct mail and respond by visiting a website or social media, going to a store location, or a combination of these methods.

3. It's an easy way to target an audience

Looking to reach a specific demographic? For example, consumers over 65 may be more likely to read print than online media and might be easier to target via direct mail. The ability to target and segment a list of desired customers is much more suited to print than digital.

4. Combined with digital, it is more successful

Marketers report an average improvement of 35% for multi-channel campaigns over single-channel campaigns. Using a QR code or trackable URL is a direct opportunity for email follow-up.
Don’t leave any lead behind! Increase your direct mail response by 23-46% with Spectrum Mail Plus.
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Stay On Target

Lift Your Direct Mail Response

Stay On Target

Start Up Mentality

Hit Your Target Market Area Multiple Times

By targeting your same market area with Spectrum’s powerful local market email and social media platforms, we present your offers multiple times to the same prospects to create the frequency required to drive maximum response.

Find Your Audience

Target just the customers you want with geographic and demographic list filters. Gain access to the highest quality B2C and B2B email database available – over 95 million records! 100% opt-in lists and campaign reporting included.

Email Marketing Chart and Flow
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3 Ways To Grow Your Business

3 Ways to grow your business

3 Ways To Grow Your Business!

3 Ways to grow your business

1. New Customers

Overcome the customer life cycle by developing a constant stream of new clients and customers. Direct mail is an excellent way to get noticed, especially if you use an oversized mail piece. Prospects are 15% more likely to respond to large format direct mail piece than a postcard or letter sized piece. A strong offer on a direct mail piece is absolutely critical to having new prospects consider your business – or even pay attention to your solicitation!

2. Increase Return Visits

Increase frequency of purchases by existing customers. Return visits are heavily impacted by promotional events. Be sure you’re reaching out to your customers at least once per quarter to ensure that your business is top-of-mind when your customers are back in the market for your product or service.
Retention direct mail is a great way to increase return visits through the use of coupons and offers that your customers are interested in. By giving them a reason to come back, you can both increase the chances that they will make a purchase and get them to make a return visit.

3. Up-Sell

Increase the average purchase by existing customers. Coupons can have a huge influence on this, especially when you have graduated offers that reward customers for spending more or purchasing multiple items as a package.
You can also suggest “companion” items at key stages of the purchasing process that complement or enhance an item that is currently being purchased. By suggesting items that either customers have purchased with another item or by suggesting items that enhance a given product, you can effectively “up-sell” to your customers by integrated strategically placed offers at specific stages of the buying cycle.
In addition to growth, it is important to have a reasonable method of determining the success of your campaign. Often, business owners only look at one of the following ways of measuring ROI, but please take a moment to consider all three:
Immediate ROI – What they spent on a promotion relative to what the promotion directly generated in sales during the promotion. This gets the most focus.
Lifetime Value of a Customer – For acquisition campaigns in which existing customers are excluded, it is more critical to view the ROI in the context of the extended lifetime value of a customer rather than just the immediate return.
Enterprise Value Enhancement – Acquiring new customers, and the related revenues, increases the business’s actual value.
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Direct Mail Is Popular with Millennials

Direct Mail is Popular With Millennials

Direct Mail Popular With Millennials

Direct Mail is Popular With Millennials
Before we discuss the importance of direct mail and how it relates to millennials let’s cover what a millennial is first. A millennial, while there is no solid consensus established, is typically 18/22 through 34/37 years old. They are born before generation z and after baby boomers.

Confronting The Myth

"Millennials don't care about physical mail"

You may think that millennials value physical mail less than non-millennials, however, recent research conducted by Summit Research for USPS concluded that it’s just not true. They found that regardless of age, most consumers get their mail at the first opportunity and millennials are at least as engaged as non-millennials with their physical mail.

Actually, millennials do appreciate receiving direct mail!

When you look at page 12 in the statistics provided in the USPS Mail Moment report, we can see clear evidence that 86% of people actually take the time to look through the mail and 89% of those millennials picked up their mail at the first opportunity, which, indicates a high level of value.
Mail Attitudes Graph

Inundated With Technology

Millennials grew up with constant advertising attention online and most of them need a break

Mail plays an important role to the consumer, on any level, and while you may think the internet would have made things like direct mail obsolete, with its ability to reach billions of people on a daily basis, you can always depend on the tried and true method of direct mail to stick around longer and add value to any ad retargeting or email campaign.
The millennial age demographic is one that grew up with quickly evolving technologies, which, makes them more tech-savvy than other age groups in general. Growing up in a time where the world was becoming increasingly networked socially means that they, as a byproduct, are the generation that has received the most marketing attention. You would think that would mean that they would only be paying attention to email marketing, online retargeting, and social media advertisements, but, according to the USPS Mail Moment report, we can see clear evidence that direct mail might be more effective.
Young Adults

Mail Is Inherently More Exciting Than Online Ads

Due to an increase in digital advertising direct mail marketing is natively exciting because of its tangibility

This high level of importance of direct mail could stem from our general excitement about receiving physical mail. When it comes to marketing in general a tangible piece of mail is valued more than an email or retargeting banner. This is partly due to nostalgia and also partly due to the excess of information we receive digitally on a daily basis making direct mail a welcomed change of pace instead of the emails we may mindlessly delete from our inboxes.

Use The Right Channels

Just because direct mail works doesn’t mean you can’t build an even better campaign

Creating a campaign that relates to millennials revolves around a vertically integrated marketing approach that starts with a direct mail campaign, follows with an email blast, and then a set of online retargeting banners to create repetition for the user. The more they see your offer, grand opening event details, or new sale, the more likely they are to respond to your marketing efforts.
Multi Channel

Contact us today to learn about our vertically integrated marketing approach and what we can do to help maximize your ROI and drive sales to your bottom line!

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Still the One Stronger than Ever

Still The One Direct Mail better than ever

Still the one and Stronger Than Ever

Still The One Direct Mail better than ever

When you think of the future of marketing, what comes to mind?

A savvy business person knows that it is wise to diversify their marketing efforts, rather than to focus exclusively on one channel. In this day and age, it’s easy to consider more traditional methods of marketing your business to be old news, but what you might not have considered is that nearly two-thirds of people have made a purchase as a result of a direct mail piece!*

Each day, the battle to be heard and seen online becomes more competitive and more expensive. Each day, your clients are inundated with more and more junk email that they will never read, and they may never even know that they are missing out on what you have to offer! Fortunately, at Spectrum Marketing Companies we have numerous ways in which Direct Mail can be employed to lift your business above the fray so that when your piece arrives in the mail, it is only the beginning.
Direct Mail Formats

Drive Consumers to Your Website Using an Enticing Offer or Promotion

Simply asking people to go to your website is ineffective unless there is a compelling reason for doing so. Offer them a free trial or sample. Advertise a complimentary seminar. Herald a grand opening with savings coupons. There should be a clear call to action. Consider promoting a sense of urgency with a limited window of opportunity. It’s marketing 101: people respond more readily when they have a limited window to act before an opportunity will pass them by. Think of your direct mail as an appetizer, and give your clients a taste of what you can do for them!
Killer 2 Direct Mail

Add Texture

A plastic gift card is an excellent way to add curiosity-inspiring “bulk” to your mail piece. Oh, and it happens to be a phenomenal vehicle for your offer. Non-retailers, such as hospitals or educational institutions can easily replicate the effect with a magnet or other interesting feature that recipients will want to retain.

Use Variable, Personalized Copy

This creates the feeling that your marketing efforts are pointedly focused on specific consumers. Address them by name! We can customize each piece to specifically address each customer on your mailing list, swap out fundraising donation values depending on your customer’s financial status, and even change coupon offers from one customer to the next to target each consumer.
Tan promotion - direct mail

Add Excitement

Build excitement with a match-and-win prize number or a scratch off. Adding the anticipation of unveiling additional prizes or deeper discounts for your promotion is an irresistible way to have your potential customers spend more time reviewing your offers. A match-and-win giveaway that offers an attainable prize (think $2,500 shopping spree – not a yacht), adds stopping power, elicits interest and makes the trip to your location well worth the drive. Not to mention, when someone wins, you’ll build good will, get credit for the sale of the prize, and have a story to tell that your Facebook followers will actually read. Spectrum can coordinate prize insurance for only 7% of the retail value of the prize!

Add Interest

Die cuts add originality and functionality. Clever design, unique shapes and perforations help you capture attention, stand out from your competition and increase the ease of response.
Physical advertisements, like direct mail, are proven to have more influence than other forms of advertising, cause recipients to spend more time with your message (and remember it) and elicit a stronger emotional response. Direct Mail, coupled with your other marketing efforts can create a cohesive, yet diverse array of tools to drive your business.
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Show Your Customers Some Love

Postcard Mailer

Show Your Customers Some Love

Postcard Mailer
Focusing on your current customers could mean a better ROI for your future marketing campaigns.

Invest in Customer Retention

This Valentine’s Day, or every day, is a good time to think of your customers and show them how much they mean to your business. Your current customers are some of your greatest assets and you can take full advantage of that by focusing on customer retention.
A benefit of focusing on your current customers is that you will spend less money on marketing to them than you will spend trying to acquire new customers. Some things you can do to help retain your current customers include:

Send Customer Appreciation Direct Mail

Sending frequent communications in the form of direct mail that shows how much you appreciate your customers. Customer appreciation direct mail, or customer retention direct mail, could take several different forms: box toppers with coupons that get included with each order, oversized direct mail pieces, like the Monster Mailer, that feature special offers and coupons or even a card mailer with special offers for your best customers.

Listen to Your Customers

Listening to your customers by setting up channels to field incoming feedback and using them to better your products and services. Your customers will tell you a lot: what they like, what they don’t like and what they’d like to see from your business. By making it easy for customers to submit feedback, you can receive and act on their feedback to help make your business-to-customer relationship better. Remember, it’s all about the customer experience – if they don’t feel satisfied with what you offer, they will go elsewhere.

Engage With Your Customers

Using social media platforms to engage with your customers frequently in a positive and courteous manner. Customers will nearly always resort to social media to share a bad experience with a business. Change the norm by inviting customers to share great experiences with your business, placing an order, and interacting with staff. Engage with them to show that you’re actively involved in your social media presence.
If you don’t go out of your way to remind people that your company exists, they might buy products or services from your competitors. Coupons are a valuable tool for retaining existing customers and asking past customers to give your company another try. You can tailor your direct marketing offers to consumer behavior for the biggest impact.
Full Throttle tri fold mailer
SMC Autoservice Mailer
Killer 2 3D Mailer

Speaking of big impacts, did you know that 20% of your current customers will provide 80% of your future revenue? Things Remembered knows this and made an effort to market specifically to their current customers to increase their ROI.

In an effort to increase sales and consumer traffic at its 800 retail stores, pink-and-red postcards will be sent to consumers who bought at Things Remembered for Valentine’s Day last year.
“Things Remembered Woos Customers for Valentine’s Day” – DMN

Spectrum Marketing has the experience to help you with a custom tailored direct mail campaign with targeted email. Give us a call now to see how we can help your customer retention today!
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Monumental Sales Promotions

Monumental Sales Promotions

Monumental Sales Promotions

Monumental Sales Promotions

Focus On Your Customers. Don't Just Send Them a Half-hearted Email. They Are Worth More Than That.

According to the Gartner Group, 20% of your current customers will provide a whopping 80% of your future revenue!
So how do you get them to include you on their winter shopping expeditions? Remind them why they love doing business with you! The best way to do that is to give them an irresistible incentive to come back (offer), a specific time to visit (urgency) and use a method they are most likely to respond to (direct mail).
Direct mail is easier to read and recall. In fact, unaided brand recall with a physical advertisement is 75%, (swamping digital which has only 44%) and over 18% of people say they would respond to direct mail if they were a previous customer (over three times more likely than non-customers).
Direct mail drives traffic. Over 52% of recipients immediately scan or read retail & restaurant direct mail and respond by visiting a website or social media, going to a store location, or a combination of these methods.
The high payoff of using direct mail to reach out to your customers is well worth the cost and effort, but it shouldn’t be your only method of outreach. Combine your direct mail campaign with targeted email, retargeting and social media ads to really lift response and acquire new prospects. Make sure your location is geared to direct customers and attract prospects with appropriate signage and point-of-purchase materials.

When Are You Supposed To Do All of This?

Focus on themed promotions around major holiday weekends. Your customers are already accustomed to looking for bargains during these periods, and it’s easier to ask them to visit you when they are in this mindset rather than to change their buying behavior. There are some exceptions that can yield excellent weekend sales, anniversary sales, special clearance sales, (moving, re-opening, remodeling, etc.) and VIP customer appreciation sales to name a few.
The key is to let your customers know about the promotion in a way that can cut through the clutter:
  • Use over-sized mail pieces with high-impact design highlighting the offers
  • Combine your mail with a follow-up email reminding your customers of the promotion
  • Offer friends & family referral rewards discounts
It is no coincidence then that direct mail now holds 5.3% response rate from a house list and 2.9% response from a prospect list (up 1.6% and 1.9% respectively from 2015).
Spectrum Marketing has proven direct mail promotions for all of your upcoming events, as well as the expertise to get your message noticed and delivered to your customers on time. With the rush of winter businesses, the best time to get started is RIGHT NOW.
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